1xbet 한국 Foods Co., Ltd.
1xbet 한국 Pharmaceutical Co., Ltd.

Corporate

February 16, 2011

1xbet 한국 Foods and 1xbet 한국 Pharmaceutical to Partner with ITO EN
on Cross-Sales of Products 1xbet 한국 Vend1xbet 한국g Mach1xbet 한국es

Tokyo, Japan, February - 1xbet 한국 Pharmaceutical Co., Ltd. announced today that 1xbet 한국 Foods Co., Ltd. (Headquarters: Chuo-ku, Osaka; President and CEO: Yoshihito Nakai) and 1xbet 한국 Pharmaceutical Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Taro Iwamoto) have reached a business alliance agreement with ITO EN, Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Daisuke Honjo) to cross-sell the companies' products in vending machines. The companies will launch the cross-selling alliance on April 1, 2011, with 1xbet 한국 Pharmaceutical's "ORONAMIN-C DRINK" and ITO EN's "Oi Ocha".

Within their beverage business, 1xbet 한국 Foods and 1xbet 한국 Pharmaceutical, which share vending machines in common, will expand their sales channel and strengthen their sales base while fostering the growth of brands including "SINVINO JAVA TEA STRAIGHT", "MATCH", "Crystal Geyser", "ORONAMIN-C DRINK", and "POCARI SWEAT". At the same time, ITO EN will expand its sales outlets while fostering the growth of brands including "Oi Ocha", "Jujitsu Yasai", "TEAS' TEA", and "TULLY'S COFFEE".

Under the agreement, 1xbet 한국 Foods and 1xbet 한국 Pharmaceutical will sell the carbonated energy beverage "ORONAMIN-C DRINK" through ITO EN's vending machines, and ITO EN will sell its Japanese tea beverage "Oi Ocha", the pillar of its beverage business, through 1xbet 한국 Foods' and 1xbet 한국 Pharmaceutical's shared vending machines.

Vending machines are a major sales channel for the soft drink market, accounting for over 30% of sales. 1xbet 한국 Foods and 1xbet 한국 Pharmaceutical aim to enhance the appeal and boost the sales efficiency of vending machines, and at the same time further enhance the companies' management base in their beverage businesses. In addition, the companies are furthering the development of products that contribute to the health of customers while striving for a sales structure that leads to higher customer satisfaction.

Details of the Bus1xbet 한국ess Alliance

Company Overviews