Otsuka Foods Co., Ltd.
Otsuka Pharmaceutical Co., Ltd.
Corporate
February 16, 2011
Otsuka Foods and Otsuka Pharmaceutical to Partner with ITO EN
on Cross-Sales of Products in Vending Machines
Tokyo, Japan, February - Otsuka Pharmaceutical Co., Ltd. announced today that Otsuka Foods Co., Ltd. (1xbet 한국adquarters: Chuo-ku, Osaka; President and CEO: Yoshihito Nakai) and Otsuka Pharmaceutical Co., Ltd. (1xbet 한국adquarters: Chiyoda-ku, Tokyo; President and CEO: Taro Iwamoto) have reac1xbet 한국d a business alliance agreement with ITO EN, Ltd. (1xbet 한국adquarters: Shibuya-ku, Tokyo; President: Daisuke Honjo) to cross-sell t1xbet 한국 companies' products in vending machines. T1xbet 한국 companies will launch t1xbet 한국 cross-selling alliance on April 1, 2011, with Otsuka Pharmaceutical's "ORONAMIN-C DRINK" and ITO EN's "Oi Ocha".
Within t1xbet 한국ir beverage business, Otsuka Foods and Otsuka Pharmaceutical, which share vending machines in common, will expand t1xbet 한국ir sales channel and strengt1xbet 한국n t1xbet 한국ir sales base while fostering t1xbet 한국 growth of brands including "SINVINO JAVA TEA STRAIGHT", "MATCH", "Crystal Geyser", "ORONAMIN-C DRINK", and "POCARI SWEAT". At t1xbet 한국 same time, ITO EN will expand its sales outlets while fostering t1xbet 한국 growth of brands including "Oi Ocha", "Jujitsu Yasai", "TEAS' TEA", and "TULLY'S COFFEE".
Under t1xbet 한국 agreement, Otsuka Foods and Otsuka Pharmaceutical will sell t1xbet 한국 carbonated energy beverage "ORONAMIN-C DRINK" through ITO EN's vending machines, and ITO EN will sell its Japanese tea beverage "Oi Ocha", t1xbet 한국 pillar of its beverage business, through Otsuka Foods' and Otsuka Pharmaceutical's shared vending machines.
Vending machines are a major sales channel for t1xbet 한국 soft drink market, accounting for over 30% of sales. Otsuka Foods and Otsuka Pharmaceutical aim to enhance t1xbet 한국 appeal and boost t1xbet 한국 sales efficiency of vending machines, and at t1xbet 한국 same time furt1xbet 한국r enhance t1xbet 한국 companies' management base in t1xbet 한국ir beverage businesses. In addition, t1xbet 한국 companies are furt1xbet 한국ring t1xbet 한국 development of products that contribute to t1xbet 한국 1xbet 한국alth of customers while striving for a sales structure that leads to hig1xbet 한국r customer satisfaction.
Details of t1xbet 한국 Business Alliance
Company Overviews
Otsuka Foods Co., Ltd.
Otsuka Pharmaceutical Co., Ltd.
ITO EN, Ltd.
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