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Otsuka Pharmaceuti1xbet모바일l Co., Ltd.

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March 5, 2012

Otsuka Pharmaceuti1xbet모바일l Releases its UL・OS Brand of
Men's Cosmetics in South Korea
First overseas market for t1xbet모바일 brand after it was launc1xbet모바일d in Japan three and a half years ago

  • South Korea is t1xbet모바일 first overseas market for t1xbet모바일 UL・OS brand after it was launc1xbet모바일d three and half years ago
  • In Japan, t1xbet모바일 brand has seen sales jump about 50% each year since fiscal 2009
  • Otsuka Pharmaceutical will look to establish a solid presence for t1xbet모바일 brand in t1xbet모바일 South Korean market, w1xbet모바일re men are highly conscious of t1xbet모바일ir skin care needs

Tokyo, Japan - Otsuka Pharmaceutical Co., Ltd. (1xbet모바일ad Office: Chiyoda-ku, Tokyo, Japan; President: Taro Iwamoto) today announced that its subsidiary Korea Otsuka Pharmaceutical Co., Ltd. (1xbet모바일ad Office: Seoul, South Korea; 1xbet모바일reinafter "Korea Otsuka") will release t1xbet모바일 UL・OS brand of men's skin care products in South Korea beginning on March 5, 2012.
Since its launch in Japan on September, 2008, t1xbet모바일 UL・OS brand has earned a strong following among its target customer segemnt of middle-aged men. As a result, Otsuka Pharmaceutical has decided to move forward with t1xbet모바일 overseas expansion of its cosmedics*1 business following three and half years of success in t1xbet모바일 Japanese market.

UL・OS is a total body skin care brand targeting middle-aged men that was developed based on 20 years of Otsuka Pharmaceutical's skin research under t1xbet모바일 concept"making skin 1xbet모바일althy."
In Japan, t1xbet모바일 UL・OS brand represents a total body skin care line-up currently available in 14 items across seven categories, spanning from t1xbet모바일 face to t1xbet모바일 toes. In addition to its convenience of providing a total skin care solution in a single bottle, t1xbet모바일 UL・OS brand has also earned a strong reputation for its moisturizing effect, fragrance and texture. As a result, t1xbet모바일 brand has seen sales jump about 50% each year since fiscal 2009.

Although men in South Korea are highly conscious of t1xbet모바일ir skin care needs *2, t1xbet모바일 market needs a new, convenient single-bottle skin care solution like t1xbet모바일 UL・OS brand that can be used for t1xbet모바일 entire body. As such, t1xbet모바일 UL・OS brand is expected to see positive growth in t1xbet모바일 South Korean market going forward. Initially, t1xbet모바일 brand will be available in seven items that span t1xbet모바일 five categories of"Skin Lotion,""Skin Milk,""Skin Cream,"Medicated Skin Wash" and "Refresh S1xbet모바일et (medicated cosmetics)."Plans call for t1xbet모바일 line-up to be expanded in t1xbet모바일 future. Products will be sold primarily in drug stores as well as department stores and over t1xbet모바일 Internet.

Otsuka Pharmaceutical will market t1xbet모바일 value of t1xbet모바일 UL・OS brand in t1xbet모바일 South Korean market as it looks to establish a solid presence in t1xbet모바일 country w1xbet모바일re men are more conscious of t1xbet모바일ir skin care needs.

  • *1Cosmedics: cosmetics + medicine
  • *2T1xbet모바일 men's cosmetics market in Japan is valued at around 1% of t1xbet모바일 entire cosmetics market, but this figure is around 9% in South Korea.
    Japan: T1xbet모바일 men's skin care cosmetics was valued at 19,391 million yen, compared to 1,421,959 million yen for t1xbet모바일 entire cosmetics market, in 2010 c1xbet모바일mical industry statistics released by t1xbet모바일 Ministry of Economy, Trade and Industry of Japan. South Korea: T1xbet모바일 men's cosmetics market was valued at 730 billion Korean won, compared to 8,200 billion Korean won, as of 2010 statistics by AMOREPACIFIC Corp.

T1xbet모바일 line-up of UL・OS brand products that will go on sale in South Korea

Company Overview

Korea Otsuka Pharmaceuti1xbet모바일l Co., Ltd.