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• South Korea is 1xbet모바일 first overseas market for 1xbet모바일 UL・OS brand after it was launched three and half years ago
• In Japan, 1xbet모바일 brand has seen sales jump about 50% each year since fiscal 2009
• Otsuka Pharmaceutical will look to establish a solid presence for 1xbet모바일 brand in 1xbet모바일 South Korean market, where men are highly conscious of 1xbet모바일ir skin care needs

Tokyo, Japan - Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan; President: Taro Iwamoto) today announced that its subsidiary Korea Otsuka Pharmaceutical Co., Ltd. (Head Office: Seoul, South Korea; hereinafter "Korea Otsuka") will release 1xbet모바일 UL・OS brand of men's skin care products in South Korea beginning on March 5, 2012.
Since its launch in Japan on September, 2008, 1xbet모바일 UL・OS brand has earned a strong following among its target customer segemnt of middle-aged men. As a result, Otsuka Pharmaceutical has decided to move forward with 1xbet모바일 overseas expansion of its cosmedics^*1business following three and half years of success in 1xbet모바일 Japanese market.

UL・OS is a total body skin care brand targeting middle-aged men that was developed based on 20 years of Otsuka Pharmaceutical's skin research under 1xbet모바일 concept"making skin healthy."
In Japan, 1xbet모바일 UL・OS brand represents a total body skin care line-up currently available in 14 items across seven categories, spanning from 1xbet모바일 face to 1xbet모바일 toes. In addition to its convenience of providing a total skin care solution in a single bottle, 1xbet모바일 UL・OS brand has also earned a strong reputation for its moisturizing effect, fragrance and texture. As a result, 1xbet모바일 brand has seen sales jump about 50% each year since fiscal 2009.

Although men in South Korea are highly conscious of 1xbet모바일ir skin care needs^*2, 1xbet모바일 market needs a new, convenient single-bottle skin care solution like 1xbet모바일 UL・OS brand that can be used for 1xbet모바일 entire body. As such, 1xbet모바일 UL・OS brand is expected to see positive growth in 1xbet모바일 South Korean market going forward. Initially, 1xbet모바일 brand will be available in seven items that span 1xbet모바일 five categories of"Skin Lotion,""Skin Milk,""Skin Cream,"Medicated Skin Wash" and "Refresh Sheet (medicated cosmetics)."Plans call for 1xbet모바일 line-up to be expanded in 1xbet모바일 future. Products will be sold primarily in drug stores as well as department stores and over 1xbet모바일 Internet.

Otsuka Pharmaceutical will market 1xbet모바일 value of 1xbet모바일 UL・OS brand in 1xbet모바일 South Korean market as it looks to establish a solid presence in 1xbet모바일 country where men are more conscious of 1xbet모바일ir skin care needs.

• *1Cosmedics: cosmetics + medic1xbet모바일e
• *21xbet모바일 men's cosmetics market in Japan is valued at around 1% of 1xbet모바일 entire cosmetics market, but this figure is around 9% in South Korea.
  Japan: 1xbet모바일 men's skin care cosmetics was valued at 19,391 million yen, compared to 1,421,959 million yen for 1xbet모바일 entire cosmetics market, in 2010 chemical industry statistics released by 1xbet모바일 Ministry of Economy, Trade and Industry of Japan. South Korea: 1xbet모바일 men's cosmetics market was valued at 730 billion Korean won, compared to 8,200 billion Korean won, as of 2010 statistics by AMOREPACIFIC Corp.

1xbet모바일 line-up of UL・OS brand products that will go on sale in South Korea

Company Overview

Korea Otsuka Pharmaceutical Co., Ltd.