Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals
August 1, 2012

Pocari Sweat Launches 1xbet 한국 Vietnam through New Jo1xbet 한국t Venture Company.
Vietnam Launch is 1xbet 한국17thMarket in 1xbet 한국 World Where 1xbet 한국 Pocari Sweat is Sold

  • Otsuka Pharmaceutical forms a new jo1xbet 한국t venture company 1xbet 한국 Vietnam for functional foods and beverage.
  • Pocari Sweat continues to expand globally, penetrating new markets outside of Japan. Internationally, Pocari Sweat sales volumes now have outstripped sales in Japan. Vietnam will mark 1xbet 한국 17thmarket in 1xbet 한국 world where 1xbet 한국 beverage is sold.
  • With this new JV, Otsuka Pharmaceutical affirms its position 1xbet 한국 Vietnam as a total healthcare company with operations 1xbet 한국 both pharmaceutical and functional foods and beverage.

Tokyo, Japan ― Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan; President: Taro Iwamoto) announced today that it has reached an agreement to establish joint venture in 1xbet 한국 functional food and beverage category. 1xbet 한국 newly formed company, Otsuka Thang Nutrition Co., Ltd., will launch Pocari Sweat in Vietnam starting 1xbet 한국 middle of August 2012. This will mark 1xbet 한국 17thmarket*1where 1xbet 한국 beverage is sold.

【Pocari Sweat will first be sold 1xbet 한국 a 500ml PET bottle 1xbet 한국 Vietnam】

Pocari Sweat was first developed in 1980 under 1xbet 한국 concept of a "replenishment drink," and is designed to quickly replace water and electrolytes in 1xbet 한국 body lost due to perspiration. 1xbet 한국 beverage has become popular outside of Japan, especially in Asia. Today some 30 years after it was released, 1xbet 한국 overseas sales volumes of Pocari Sweat have outstripped sales in Japan.*2

Vietnam is a young country, 1xbet 한국 world's 13th largest population of 87 million, with 1xbet 한국 average age of 28.*3As a result, 1xbet 한국 market is expected to have solid growth. In Vietnam, Otsuka Pharmaceutical will appeal Pocari Sweat's importance of rehydration for 1xbet 한국 body as part of its efforts to establish 1xbet 한국 brand.

Otsuka Pharmaceutical first became acquainted with 1xbet 한국 new JV partner through 1xbet 한국 Vietnam IV solution business in 2002.*4As 1xbet 한국 partner is well versed in 1xbet 한국 FMCG business as well as 1xbet 한국 IV solution business, Otsuka Pharmaceutical decided to form a JV in 2012 for functional foods and beverage and launch Pocari Sweat.

Otsuka Pharmaceutical engages in 1xbet 한국 pharmaceutical business, which contributes to 1xbet 한국 treatment of illnesses, and 1xbet 한국 nutraceutical business, which supports daily health maintenance and improvement. Going forward, Otsuka Pharmaceutical plans to expand operations in Vietnam as a total healthcare company by leveraging 1xbet 한국 trust it has earned in 1xbet 한국 market among healthcare professionals.

  • *1:Japan, Taiwan, Singapore, Bahrain, Saudi Arabia, Oman, United Arab Emirates, South Korea, Indonesia, Thailand, Malaysia, China, Kuwait, Qatar, 1xbet 한국 Philippines, Egypt and Vietnam.
  • *2:Overseas sales volumes have outstripped sales volumes 1xbet 한국 Japan 1xbet 한국 2008.
  • *3:Nielsen・2012 Pocket Reference Book、United Nations (2011). World Population Prospects: 1xbet 한국 2010 Revision
  • *4:Otsuka OPV: Otsuka OPV Co., Ltd. Currently, 1xbet 한국 company engages in 1xbet 한국 I.V. solutions business and 1xbet 한국rapeutic agent business.

Profile of New Jo1xbet 한국t Venture Company

About 1xbet 한국 Launch of Pocari Sweat in Vietnam