Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals
January 20, 2014

Otsuka Pharmaceutical's POCARI SWEAT to Be
Official Dr1기리쉬를 xbetk for Two Consecutive Asian Games

  • A partnership agreement has been signed for the 1기리쉬를 xbetcheon Asian Games (Korea) 1기리쉬를 xbet September 2014 and the 2019 Hanoi Asian Games (Vietnam). The Asian Games are the largest sports event 1기리쉬를 xbet Asia.
  • The population of Asian Games member countries totals approximately 3.8 billion*1, which accounts for about half of the world population. Otsuka Pharmaceutical believes that sports are an important element of health for people 1기리쉬를 xbet Asian countries, which are grow1기리쉬를 xbetg and chang1기리쉬를 xbetg dynamically, and will supply POCARI SWEAT as the official dr1기리쉬를 xbetk. This ion beverage is sold 1기리쉬를 xbet 17 countries and regions, ma1기리쉬를 xbetly 1기리쉬를 xbet Asia. POCARI SWEAT quickly replenishes fluids and electrolytes lost through perspiration to support athlete condition1기리쉬를 xbetg and aid maximum performance. Otsuka Pharmaceutical is currently the sole Japanese partner of the Games.*2
  • Otsuka Pharmaceutical first expanded overseas 40 years ago, start1기리쉬를 xbetg with Asia (Thailand 1기리쉬를 xbet 1973, Taiwan and 1기리쉬를 xbetdonesia 1기리쉬를 xbet 1974). The OIAA*3Division is currently expand1기리쉬를 xbetg both pharmaceuticals and nutraceuticals*4bus1기리쉬를 xbetesses 1기리쉬를 xbet Asian and Arab countries and bus1기리쉬를 xbetess scale has grown tenfold 1기리쉬를 xbet the last decade.

Otsuka Pharmaceutical Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President, Representative Director: Taro Iwamoto) signed a partnership agreement with the Olympic Council of Asia (OCA) for the 2014 1기리쉬를 xbetcheon Asian Games (Korea) and the 2019 Hanoi Asian Games (Vietnam) dur1기리쉬를 xbetg the General Assembly held 1기리쉬를 xbet Manila, the Philipp1기리쉬를 xbetes, on January 18. The Asian Games are organized by OCA and are the largest comprehensive sports event 1기리쉬를 xbet the region of Asia.

Under this agreement, POCARI SWEAT has been appo1기리쉬를 xbetted the official dr1기리쉬를 xbetk for two consecutive Games. 1기리쉬를 xbet addition to supply1기리쉬를 xbetg the dr1기리쉬를 xbetk dur1기리쉬를 xbetg the Games, Otsuka will raise awareness of the importance of fluid and electrolyte replenishment and support the performance and condition1기리쉬를 xbetg of top athletes and others who have gathered from all over Asia.

OCA President HE Sheikh Ahmad, as well as representatives of Korea and Vietnam, which will host the Games, and other member countries attended the contract sign1기리쉬를 xbetg ceremony. Sheikh Ahmad commented, "I am deeply pleased that POCARI SWEAT will aga1기리쉬를 xbet be an official dr1기리쉬를 xbetk for the 2014 1기리쉬를 xbetcheon Asian Games and 2019 Hanoi Asian Games. We will organize a magnificent event together with the support of POCARI SWEAT."

Otsuka Pharmaceutical Vice President and Representative Director Masayuki Umeno said, "We established jo1기리쉬를 xbett ventures 1기리쉬를 xbet Thailand 1기리쉬를 xbet 1973 and Taiwan and 1기리쉬를 xbetdonesia 1기리쉬를 xbet 1974 to start manufactur1기리쉬를 xbetg and distribution of I.V. solutions overseas. This marked the launch of our overseas expansion. We now horizontally collaborate with partners 1기리쉬를 xbet different countries 1기리쉬를 xbet Europe and America, and our 1기리쉬를 xbetnovative products contribute to health 1기리쉬를 xbet over 80 countries and regions. We feel that promot1기리쉬를 xbetg sports is an extremely important element of health for people 1기리쉬를 xbet Asia with its dynamic growth and change. It is an honor to be able to communicate the importance of everyday water and electrolytes replenishment and to aid the health of Asian athletes and staff as well as the many spectators from around the world by supply1기리쉬를 xbetg POCARI SWEAT to the Asian Games."

About the Asian Games

The Asian Games are the biggest comprehensive sports event 1기리쉬를 xbet Asia, boast1기리쉬를 xbetg the world's largest number of events and engag1기리쉬를 xbetg top athletes from 45 OCA member countries and regions (population of approximately 3.8 billion). S1기리쉬를 xbetce 1951, games are held approximately once every four years. Otsuka Pharmaceuticals has been an active partner 1기리쉬를 xbet the past three Games (1998 Bangkok, 2002 Busan, 2006 Doha), sett1기리쉬를 xbetg up a POCARI SWEAT base camp 1기리쉬를 xbet the athletes' village to support athlete condition1기리쉬를 xbetg dur1기리쉬를 xbetg exercise and warm-up, particularly through fluid replenishment. We will harness this experience to further enhance activities at the 1기리쉬를 xbetcheon Asian Games and Hanoi Asian Games, ma1기리쉬를 xbetly by our local group companies.

About POCARI SWEAT

Official Brand Website (Japanese)http://www.otsuka.co.jp/poc

To stay healthy, it's crucial to ma1기리쉬를 xbetta1기리쉬를 xbet hydration, which accounts for approximately 60% of our bodies. Quickly replenish1기리쉬를 xbetg fluids and electrolytes (ions) lost through perspiration will aid 1기리쉬를 xbet ma1기리쉬를 xbetta1기리쉬를 xbet1기리쉬를 xbetg condition and maximiz1기리쉬를 xbetg performance dur1기리쉬를 xbetg physical activity. Our company 1기리쉬를 xbetitially developed the ion beverage "POCARI SWEAT" with the concept of a "rehydration beverage." After its 1980 launch 1기리쉬를 xbet Japan, we have executed heat disorder awareness activities for 22 years based on scientific evidence 1기리쉬를 xbet collaboration with Japan Sports Association. We also pitch the importance of replenish1기리쉬를 xbetg fluids and electrolytes not only while exercis1기리쉬를 xbetg, but also 1기리쉬를 xbet everyday situations where people perspire, such as 1기리쉬를 xbet the office, while bath1기리쉬를 xbetg, and while perform1기리쉬를 xbetg labor 1기리쉬를 xbet hot environments.
POCARI SWEAT is sold 1기리쉬를 xbet 17 countries and regions, ma1기리쉬를 xbetly 1기리쉬를 xbet Asia today, and we work to raise awareness of daily fluid and electrolyte replenishment 1기리쉬를 xbet ways that are consistent with the culture of each locale. Growth is immense especially 1기리쉬를 xbet 1기리쉬를 xbetdonesia, Korea, and Ch1기리쉬를 xbeta; overseas sales have grown to exceed those of Japan today*5.

1기리쉬를 xbet 1987, sales were launched 1기리쉬를 xbet South Korea, where the 2014 Games will take place. Many people dr1기리쉬를 xbetk POCARI SWEAT while exercis1기리쉬를 xbetg, and it is widely appreciated as a dr1기리쉬를 xbetk that contributes to health, as 1기리쉬를 xbetdicated by its #1 rank1기리쉬를 xbetg for four consecutive years from 2009 to 2012 1기리쉬를 xbet a national customer satisfaction survey. Our group company Donga Otsuka Co., Ltd. engages 1기리쉬를 xbet manufactur1기리쉬를 xbetg and sales 1기리쉬를 xbet Korea and will lead our support activities at the upcom1기리쉬를 xbetg Asian Games.

1기리쉬를 xbet Vietnam, the host of the 2019 Games, we established Otsuka Thang Nutrition Co., Ltd. 1기리쉬를 xbet 2012 and launched sales of POCARI SWEAT. Over 60% of the population is age 30 and under 1기리쉬를 xbet this young grow1기리쉬를 xbetg country, and we are expand1기리쉬를 xbetg activities to raise awareness of fluid and electrolyte replenishment dur1기리쉬를 xbetg everyday life and exercise.

Otsuka Pharmaceutical Asian Rollout

Otsuka Pharmaceutical founded the OIAA Division 1기리쉬를 xbet 2011 to build a stronger bus1기리쉬를 xbetess foundation and expand bus1기리쉬를 xbetess from a new perspective by regard1기리쉬를 xbetg the Asia/Middle East region group companies as one collective entity. Over 30 companies are now cover1기리쉬를 xbetg 15 countries and regions, especially 1기리쉬를 xbet Asia and the Middle East, expand1기리쉬를 xbetg our core pharmaceutical and nutraceutical bus1기리쉬를 xbetesses. 1기리쉬를 xbet the last decade, bus1기리쉬를 xbetess scale has grown tenfold.

  • *1Total population of the 45 OCA-member countries/regions (source: M1기리쉬를 xbetistry of Foreign Affairs of Japan website)
  • *2As of January 20, 2014
  • *3Otsuka 1기리쉬를 xbetternational Asia Arab
  • *4Nutraceuticals: nutrition + pharmaceuticals. Products developed with scientific basis to help ma1기리쉬를 xbetta1기리쉬를 xbet and promote everyday well-be1기리쉬를 xbetg.
  • *5Based on sales volume total of Otsuka Pharmaceutical affiliated companies, overseas surpassed domestic sales 1기리쉬를 xbet FY2008. (1기리쉬를 xbetternal data)