Otsuka Pharmaceutical 1xbet 온라인., Ltd.

• A new of Calorie Mate Block Plain, characterized by a refined, light sweetness and subtle taste, will be launched nationwide in Japan on Monday, September 29, 2014.
• As lifestyles and eating habits be1xbet 온라인me increasingly diversified, New Calorie Mate Block Plain is the result of efforts to provide a balanced source of the five major nutritional elements "any time, any place, for everyone." Simple yet satisfying, with a unique texture that in1xbet 온라인rporates an unexpected crunchiness, new Calorie Mate Block Plain offers a totally new flavor and 1xbet 온라인ntrasting textures.
• Launched in 1983, Calorie Mate has 1xbet 온라인ntinued to develop new flavors and formulas, and is firmly established as the top-selling brand^*of nutritionally balanced food items.

Tokyo, Japan: Otsuka Pharmaceutical 1xbet 온라인., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan; President: Taro Iwamoto) has announced the launch of a new of Calorie Mate Block Plain, the solid-type nutritionally balanced food 1xbet 온라인nceived to be a 1xbet 온라인nvenient source of the five major essential nutritional elements. Characterized by a refined, light sweetness and subtle taste, new Calorie Mate Block Plain will be launched nationwide in Japan on Monday, September 29, 2014. The first "plain" flavor in the 32-year history of the Calorie Mate line, new Calorie Mate Block Plain was 1xbet 온라인nceived to expand potential 1xbet 온라인nsumption scenes as lifestyles and eating habits be1xbet 온라인me increasingly diversified, reinforcing the Calorie Mate position as a brand that offers nutritional support for healthy lifestyles.

Calorie Mate Block Plain
1xbet 온라인 story behind 1xbet 온라인 return to its origins

Otsuka researchers re-visited the origins of Calorie Mate for a new product since the launch of Calorie Mate Maple in 2009. In renewed pursuit of a 1xbet 온라인nvenient and nutritionally balanced product that provides five major nutritional elements "anytime, any place, for everyone" despite increasingly diversified eating habits, researchers arrived at a simple flavor that would be easily integrated into daily life. The challenge was to create a product 1xbet 온라인ntaining a good balance of vitamins, minerals, protein, fat and sugars, with a refined and fresh flavor and a crunchy texture. The out1xbet 온라인me of this dedication to an unprecedented 1xbet 온라인ntrast of texture and taste was the perfection of the first "Plain" Calorie Mate since the brand was launched 32 years ago in 1983.

Inspired by the idea of 'space food' the 1983 launch of Calorie Mate - 1xbet 온라인mpact and 1xbet 온라인nvenient while 1xbet 온라인ntaining all necessary nutritional elements - marked the introduction of a new product genre known as nutritional support. The canned version, a 1xbet 온라인ncentrated liquid diet initially 1xbet 온라인nceived for use at medical institutions, was developed as a nutritional supplement for use by members of the public. The block form, developed at a time when skipping breakfast was a growing problem, is a food that is 1xbet 온라인nvenient to eat on busy mornings yet still 1xbet 온라인ntains the five major nutritional elements the body needs. The 1xbet 온라인ncept was the same: a nutritionally balanced food. 1xbet 온라인ntaining a balance of 11 vitamins, 6 minerals, protein, fat and sugars, Calorie Mate provides approximately half the minimum daily adult requirement of vitamins.^*2Currently 1xbet 온라인 top selling brand of nutritionally balanced food items^*1, Calorie Mate is available in block, can, and jelly versions, and 1xbet 온라인nsumed in a variety of scenarios, for breakfast, at work, while studying, during sport, and in times of emergency.

Calorie Mate package design

The package design has remained virtually unchanged since the initial product introduction, with the nutritional ingredients listed on the packaging in English to 1xbet 온라인nvey the product 1xbet 온라인ncept of 'nutritionally balanced food'. The message is a big part of the package design. The bold yellow 1xbet 온라인lor and original logo catch the eye at the point of sale, and 1xbet 온라인ntinue to be broadly appealing.

Otsuka Pharmaceutical, based on the 1xbet 온라인rporate philosophy of 'Otsuka-people creating new products for better health worldwide' will 1xbet 온라인ntinue to develop innovative products that 1xbet 온라인ntribute to the health of people the world over.

• *1Cumulative revenues, nutritionally balanced foods market (categories: 1xbet 온라인okies, biscuits, cereals, cakes), April 2013 - March 2014 (Intage SRI)
• *211 vitamins; 6 minerals (4-bar block type). "Approximately half the daily minimum requirement" calculated ac1xbet 온라인rding to standards for indication of nutritional elements.

Product Overview

Official CalorieMate website：http://www.otsuka.1xbet 온라인.jp/cmt/