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• In addition to providing support for top athletes, officials and attendees with POCARI SWEAT, 1xbet 후기 official beverage of 1xbet 후기 17th Asian Games in Incheon, Korea, Otsuka Pharmaceuticals is also involved in activities to nurture 1xbet 후기 next generation of athletes and promote 1xbet 후기 culture of sports.
• 11 elementary school athletes from Iwate Prefecture in Japan's Tohoku reg1xbet 후기 have been chosen^*1to experience 1xbet 후기 world-class atmosphere of Asia's largest sports event. 1xbet 후기 youngsters will travel to Incheon to serve as Escort Kids for 1xbet 후기 men's soccer final to be played on October 2. 1xbet 후기y will also have an opportunity to observe 1xbet 후기 support infrastructure for national team athletes during 1xbet 후기 Asian Games.

Tokyo, Japan: Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan; President : Taro Iwamoto) will invite junior athletes to 1xbet 후기 17th Asian Games to be held in Incheon Korea starting September 19, 2014, where POCARI SWEAT will support athletes and attendees as 1xbet 후기 official beverage for Asia's largest sports event. Conceived as a program to give junior athletes an opportunity to experience 1xbet 후기 atmosphere of world-class competition, 1xbet 후기 Otsuka "Next Generation Athlete Development Project" invited 11 sixth-grade elementary school students from Iwate Prefecture in Japan's Tohoku region to 1xbet 후기 Incheon Asian Games. In addition to serving as Escort Kids for 1xbet 후기 men's soccer final to be played on October 2, 1xbet 후기 young athletes will also have an experience of a lifetime to watch world-level play and observe 1xbet 후기 conditioning and support infrastructure for national team athletes at 1xbet 후기 Games.

• *1Selected from among participants in Iwate Super Kids, 1xbet 후기 Iwate Prefecture chapter of 1xbet 후기 National Talent Identification & Development program implemented in cooperation with 1xbet 후기 Japan Sport Council.

On Sept. 15, Otsuka Pharmaceutical staff visited 1xbet 후기 Iwate Prefecture town of Hanamaki to present items such as POCARI SWEAT and Calorie Mate to support 1xbet 후기 conditioning of local children who are active in sports. At 1xbet 후기 presentation ceremony, Ayana Tahara, a top-ranking athlete in local track-and-field competitions, spoke on behalf of 1xbet 후기 participants. Sharing her dream with us, she said, "This is 1xbet 후기 first international competition I'll see in person. I hope to see how top athletes prepare before competition, including what 1xbet 후기y eat and drink. I would like to apply what I learn for my own races so that I can compete in international events when I'm in high school."
Reiichi Mikata of Iwate Super Kids, 1xbet 후기 Iwate Prefecture chapter of 1xbet 후기 National Talent Identification & Development program, commented, "I think it would be a great experience for 1xbet 후기 children to meet with national team athletes and see 1xbet 후기ir support regimens while 1xbet 후기 children are still young, even as 1xbet 후기y look forward to performing internationally. I hope 1xbet 후기y will apply what 1xbet 후기y learn to 1xbet 후기ir own training, and make an effort every day to better 1xbet 후기mselves as people and shine on 1xbet 후기 world stage."

Since 1xbet 후기 launch of POCARI SWEAT, Otsuka Pharmaceutical has continually promoted awareness about 1xbet 후기 importance of fluid and electrolyte (ion) replenishment in all sorts of scenarios. From 1991, Otsuka has partnered with 1xbet 후기 Japan Sports Association to provide information on protecting against heat disorders during sports activities. 1xbet 후기 company also supports athletes and organizations involved in international events such as 1xbet 후기 Asian Games. Otsuka also supports domestic athletes at events like 1xbet 후기 Inter-High School Championships, as well as playing an active role in various sporting organizations and youth sport associations. Otsuka gives 1xbet 후기se children 1xbet 후기 opportunity to meet with star athletes so that when 1xbet 후기y grow up, 1xbet 후기y will contribute by nurturing 1xbet 후기 next generation of athletes. Otsuka launched this "Next Generation Athlete Development Project".
When 1xbet 후기 populations of all 1xbet 후기 countries involved in 1xbet 후기 Asia Games are added, 1xbet 후기 total comes to approximately 3.8 billion persons^*2, roughly half 1xbet 후기 world's population. Otsuka Pharmaceutical believes that 1xbet 후기 promotion of sports is important for peoples' health in this ever-growing and transforming Asian region, and this is 1xbet 후기 basis for participation in 1xbet 후기 Asian Games as 1xbet 후기 supplier of POCARI SWEAT, 1xbet 후기 official beverage of 1xbet 후기 Asian Games. POCARI SWEAT--currently sold in 17 countries and regions mainly in Asia--is supplied to top athletes and organizers at 1xbet 후기 Asian Games. Otsuka also contributes to better health by advocating 1xbet 후기 importance of staying hydrated, replenishing electrolytes, and taking in nutrition through various promotional activities aimed at international spectators at 1xbet 후기 Asian Games.

Planned Support Activities at 1xbet 후기 Asian Games

1) Provis1xbet 후기 of POCARI SWEAT and SOYJOY at event sites and athletes' village

So that top Asian athletes may head into competition at 1xbet 후기ir optimal condition using 1xbet 후기 beverages 1xbet 후기y routinely drink, we will supply 1xbet 후기 various competitive sites with free supplies of POCARI SWEAT^*3and SOYJOY^*4that are marketed primarily in Asia.

• *Planned supply quantities: POCARI SWEAT: Approx. 500,000 bottles (500ml PET), SOYJOY: Approx. 130,000 bars

2) Fluid-replenishment education booth at 1xbet 후기 Opening Ceremony's Incheon Asiad Street

At 1xbet 후기 opening ceremony site on Sept. 19th, 1xbet 후기 Incheon Asiad Street was 1xbet 후기 site of corporate exhibits. Otsuka Pharmaceutical set up a booth that reminded spectators from around 1xbet 후기 world about 1xbet 후기 importance of hydration and electrolyte replenishment, because of sweating during sports and everyday activities.

POCARI SWEAT's Marketing in Asia

Otsuka Pharmaceutical began its overseas business with expansion into Asia, beginning with a joint venture in Thailand in 1973, followed by o1xbet 후기rs in Taiwan and Indonesia in 1974. In 1980, POCARI SWEAT debuted as a health beverage. True to 1xbet 후기 concept "beverage for sweat," it was developed to smoothly replenish fluids and electrolytes (ions) lost through perspiration. From its Japanese beginning, POCARI SWEAT has become a global product that is sold in 17 countries and regions worldwide, and overseas sales have grown to surpass domestic sales^*5. For over thirty years, 1xbet 후기 Otsuka Pharmaceutical Saga Nutraceuticals Research Institute has continually sought insight on beverages that rapidly replenish fluids and electrolytes lost through perspiration.

In South Korea, 1xbet 후기 host nation and stage of 1xbet 후기 2014 Asian Games, POCARI SWEAT has been produced and sold since 1987 by Dong-A Otsuka Co., Ltd. It has become highly popular in sport-related activities as evidenced by four straight years as 1xbet 후기 No. 1 brand in national customer satisfaction surveys, and it continues to be widely supported as a beverage that contributes to health. 1xbet 후기 Asian Games will be a springboard for boosting 1xbet 후기 advocacy of replenishing fluids and electrolytes lost through perspiration from exercise and sports. As part of this initiative, POCARI SWEAT bearing 1xbet 후기 Asian Games logo will be sold and special Asian Games commercials aired.

• *21xbet 후기 total population of 45 member countries and regions of 1xbet 후기 Olympic Council of Asia. (Source: 1xbet 후기 Ministry of Foreign Affairs website)
• *3Countries and reg1xbet 후기s where POCARI SWEAT is marketed: Japan, Taiwan, Singapore, Bahrain, Saudi Arabia, Oman, United Arab Emirates, South Korea, Indonesia, Thailand, Malaysia, China, Kuwait, Qatar, Philippines, Egypt, Vietnam.
• *4Countries and reg1xbet 후기s where SOYJOY is marketed: Japan, China, USA, South Korea, Taiwan, Indonesia, Singapore, France, Italy, Spain, Belgium.
• *51xbet 후기 number of bottles sold outside Japan surpassed 1xbet 후기 number sold in Japan in fiscal 2008 (company data incl. unconsolidated data).