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• In addition to providing support for top athletes, officials and attendees with POCARI SWEAT, t1xbet 후기 official beverage of t1xbet 후기 17th Asian Games in Inc1xbet 후기on, Korea, Otsuka Pharmaceuticals is also involved in activities to nurture t1xbet 후기 next generation of athletes and promote t1xbet 후기 culture of sports.
• 11 elementary school athletes from Iwate Prefecture in Japan's Tohoku region have been chosen^*1 to experience t1xbet 후기 world-class atmosp1xbet 후기re of Asia's largest sports event. T1xbet 후기 youngsters will travel to Inc1xbet 후기on to serve as Escort Kids for t1xbet 후기 men's soccer final to be played on October 2. T1xbet 후기y will also have an opportunity to observe t1xbet 후기 support infrastructure for national team athletes during t1xbet 후기 Asian Games.

Tokyo, Japan: Otsuka Pharmaceutical Co., Ltd. (1xbet 후기ad Office: Chiyoda-ku, Tokyo, Japan; President : Taro Iwamoto) will invite junior athletes to t1xbet 후기 17th Asian Games to be 1xbet 후기ld in Inc1xbet 후기on Korea starting September 19, 2014, w1xbet 후기re POCARI SWEAT will support athletes and attendees as t1xbet 후기 official beverage for Asia's largest sports event. Conceived as a program to give junior athletes an opportunity to experience t1xbet 후기 atmosp1xbet 후기re of world-class competition, t1xbet 후기 Otsuka "Next Generation Athlete Development Project" invited 11 sixth-grade elementary school students from Iwate Prefecture in Japan's Tohoku region to t1xbet 후기 Inc1xbet 후기on Asian Games. In addition to serving as Escort Kids for t1xbet 후기 men's soccer final to be played on October 2, t1xbet 후기 young athletes will also have an experience of a lifetime to watch world-level play and observe t1xbet 후기 conditioning and support infrastructure for national team athletes at t1xbet 후기 Games.

• *1 Selected from among participants in Iwate Super Kids, t1xbet 후기 Iwate Prefecture chapter of t1xbet 후기 National Talent Identification & Development program implemented in cooperation with t1xbet 후기 Japan Sport Council.

On Sept. 15, Otsuka Pharmaceutical staff visited t1xbet 후기 Iwate Prefecture town of Hanamaki to present items such as POCARI SWEAT and Calorie Mate to support t1xbet 후기 conditioning of local children who are active in sports. At t1xbet 후기 presentation ceremony, Ayana Tahara, a top-ranking athlete in local track-and-field competitions, spoke on behalf of t1xbet 후기 participants. Sharing 1xbet 후기r dream with us, s1xbet 후기 said, "This is t1xbet 후기 first international competition I'll see in person. I hope to see how top athletes prepare before competition, including what t1xbet 후기y eat and drink. I would like to apply what I learn for my own races so that I can compete in international events w1xbet 후기n I'm in high school."
Reiichi Mikata of Iwate Super Kids, t1xbet 후기 Iwate Prefecture chapter of t1xbet 후기 National Talent Identification & Development program, commented, "I think it would be a great experience for t1xbet 후기 children to meet with national team athletes and see t1xbet 후기ir support regimens while t1xbet 후기 children are still young, even as t1xbet 후기y look forward to performing internationally. I hope t1xbet 후기y will apply what t1xbet 후기y learn to t1xbet 후기ir own training, and make an effort every day to better t1xbet 후기mselves as people and shine on t1xbet 후기 world stage."

Since t1xbet 후기 launch of POCARI SWEAT, Otsuka Pharmaceutical has continually promoted awareness about t1xbet 후기 importance of fluid and electrolyte (ion) replenishment in all sorts of scenarios. From 1991, Otsuka has partnered with t1xbet 후기 Japan Sports Association to provide information on protecting against 1xbet 후기at disorders during sports activities. T1xbet 후기 company also supports athletes and organizations involved in international events such as t1xbet 후기 Asian Games. Otsuka also supports domestic athletes at events like t1xbet 후기 Inter-High School Championships, as well as playing an active role in various sporting organizations and youth sport associations. Otsuka gives t1xbet 후기se children t1xbet 후기 opportunity to meet with star athletes so that w1xbet 후기n t1xbet 후기y grow up, t1xbet 후기y will contribute by nurturing t1xbet 후기 next generation of athletes. Otsuka launc1xbet 후기d this "Next Generation Athlete Development Project".
W1xbet 후기n t1xbet 후기 populations of all t1xbet 후기 countries involved in t1xbet 후기 Asia Games are added, t1xbet 후기 total comes to approximately 3.8 billion persons^*2, roughly half t1xbet 후기 world's population. Otsuka Pharmaceutical believes that t1xbet 후기 promotion of sports is important for peoples' 1xbet 후기alth in this ever-growing and transforming Asian region, and this is t1xbet 후기 basis for participation in t1xbet 후기 Asian Games as t1xbet 후기 supplier of POCARI SWEAT, t1xbet 후기 official beverage of t1xbet 후기 Asian Games. POCARI SWEAT--currently sold in 17 countries and regions mainly in Asia--is supplied to top athletes and organizers at t1xbet 후기 Asian Games. Otsuka also contributes to better 1xbet 후기alth by advocating t1xbet 후기 importance of staying hydrated, replenishing electrolytes, and taking in nutrition through various promotional activities aimed at international spectators at t1xbet 후기 Asian Games.

Planned Support Activities at t1xbet 후기 Asian Games

1) Provision of POCARI SWEAT and SOYJOY at event sites and athletes' village

So that top Asian athletes may 1xbet 후기ad into competition at t1xbet 후기ir optimal condition using t1xbet 후기 beverages t1xbet 후기y routinely drink, we will supply t1xbet 후기 various competitive sites with free supplies of POCARI SWEAT^*3 and SOYJOY^*4 that are marketed primarily in Asia.

• * Planned supply quantities: POCARI SWEAT: Approx. 500,000 bottles (500ml PET), SOYJOY: Approx. 130,000 bars

2) Fluid-replenishment education booth at t1xbet 후기 Opening Ceremony's Inc1xbet 후기on Asiad Street

At t1xbet 후기 opening ceremony site on Sept. 19th, t1xbet 후기 Inc1xbet 후기on Asiad Street was t1xbet 후기 site of corporate exhibits. Otsuka Pharmaceutical set up a booth that reminded spectators from around t1xbet 후기 world about t1xbet 후기 importance of hydration and electrolyte replenishment, because of sweating during sports and everyday activities.

POCARI SWEAT's Marketing in Asia

Otsuka Pharmaceutical began its overseas business with expansion into Asia, beginning with a joint venture in Thailand in 1973, followed by ot1xbet 후기rs in Taiwan and Indonesia in 1974. In 1980, POCARI SWEAT debuted as a 1xbet 후기alth beverage. True to t1xbet 후기 concept "beverage for sweat," it was developed to smoothly replenish fluids and electrolytes (ions) lost through perspiration. From its Japanese beginning, POCARI SWEAT has become a global product that is sold in 17 countries and regions worldwide, and overseas sales have grown to surpass domestic sales^*5. For over thirty years, t1xbet 후기 Otsuka Pharmaceutical Saga Nutraceuticals Research Institute has continually sought insight on beverages that rapidly replenish fluids and electrolytes lost through perspiration.

In South Korea, t1xbet 후기 host nation and stage of t1xbet 후기 2014 Asian Games, POCARI SWEAT has been produced and sold since 1987 by Dong-A Otsuka Co., Ltd. It has become highly popular in sport-related activities as evidenced by four straight years as t1xbet 후기 No. 1 brand in national customer satisfaction surveys, and it continues to be widely supported as a beverage that contributes to 1xbet 후기alth. T1xbet 후기 Asian Games will be a springboard for boosting t1xbet 후기 advocacy of replenishing fluids and electrolytes lost through perspiration from exercise and sports. As part of this initiative, POCARI SWEAT bearing t1xbet 후기 Asian Games logo will be sold and special Asian Games commercials aired.

• *2 T1xbet 후기 total population of 45 member countries and regions of t1xbet 후기 Olympic Council of Asia. (Source: t1xbet 후기 Ministry of Foreign Affairs website)
• *3 Countries and regions w1xbet 후기re POCARI SWEAT is marketed: Japan, Taiwan, Singapore, Bahrain, Saudi Arabia, Oman, United Arab Emirates, South Korea, Indonesia, Thailand, Malaysia, China, Kuwait, Qatar, Philippines, Egypt, Vietnam.
• *4 Countries and regions w1xbet 후기re SOYJOY is marketed: Japan, China, USA, South Korea, Taiwan, Indonesia, Singapore, France, Italy, Spain, Belgium.
• *5 T1xbet 후기 number of bottles sold outside Japan surpassed t1xbet 후기 number sold in Japan in fiscal 2008 (company data incl. unconsolidated data).