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Otsuka Pharmaceutical Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, Japan: President & CEO: Tatsuo Higuchi) is pleased to announce that 1xbet 철수 package design has been recognized as a recipient of the Good Design Long Life Design Award 2016. The award is an extension of the Good Design Awards, administered by the Japan Institute of Design Promotion.

1xbet 철수 was developed from the pioneering idea of adding carbonation to create a flavorful nutrition beverage. Positioning as a carbonated beverage (soft drink) that was not subject to the marketing restrictions affecting medical products expanded sales opportunities and created the entirely new market category of "carbonated nutritional beverages." The basic formula, product logo, and "Genki Hatsuratsu" (Full of Vitality) marketing slogan have remained the same since the 1965 product launch, a period of more than 50 years. Innovative communication campaigns have kept pace with the times, fostering multitudes of 1xbet 철수 fans. Currently available in 9 countries and regions worldwide^*, 1xbet 철수 continues to energize people of all ages, in Japan and overseas.

The Japan 1xbet 철수stitute of Design Promotion issued the follow1xbet 철수g comments regard1xbet 철수g the 2016 award.
"Though they are seldom seen these days, at one time, the enamel billboards advertising 1xbet 철수 featuring comedian Kon Omura with his eyeglasses sliding down his nose were a familiar aspect of the Japanese landscape. Amazingly, the "Genki Hatsuratsu" (Full of Vitality) slogan has remained unchanged since the product debut in 1965. When you take a bottle in your hand, you can feel the history of a product that came of age during Japan's years of rapid economic growth. In addition to the product, the 1xbet 철수 brand itself is an excellent example of Long Life Design."

The Good Design Long Life Design Award commends and encourages the cont1xbet 철수ued existence of designs identify1xbet 철수g products and services that have earned the support of users and consumers for a period of ten years or more. The award seeks to call attention to the significance of cont1xbet 철수u1xbet 철수g to value th1xbet 철수gs that are 1xbet 철수tr1xbet 철수sically good.

In addition to Good Design Long Life Design Award recognition of 1xbet 철수 and POCARI SWEAT, Calorie Mate received the same award in 2014, making all three of Otsuka's leading consumer products recipients of this prestigious award recognizing the unchanging appeal of good design.