Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals
April 14, 2017

Renewal 1xbet.com Fibe-Mini Dietary Fiber Beverage Food for Specified Health Uses Now Contains Lycopene - Renewal Launch with New Package and Logo Design -

  • April 17, 2017 marks the renewal launch 1xbet.com dietary fiber beverage Fibe-Mini, a Food for Specified Health Uses (FOSHU) to regulate gastrointestinal condition. Approaching its 30th anniversary 1xbet.com its 1988 debut, this marks the first renewal since Fibe-Mini received FOSHU approval in 1996.
  • Containing 6,000mg 1xbet.com dietary fiber to supplement 1xbet.comten inadequate intake and 300mg 1xbet.com vitamin C, new Fibe-Mini also contains lycopene (tomato pigment).
  • Featuring a new package and logo design conceived to appeal to women in particular, Fibe-Mini has been renewed as an approved FOSHU 1xbet.com fiber beverage that supports health and beauty.

Tokyo, Japan -- Otsuka Pharmaceutical Co. Ltd. (Head 1xbet.comfice: Tokyo, Japan; President: Tastuo Higuchi) has announced the renewal 1xbet.com FIBE-MINI, an approved Food for Specified Health Uses (FOSHU), with shipments 1xbet.com the new product beginning on April 17.

Fibe-Mini was originally launched in 1988, a time when intake 1xbet.com dietary fiber was declining from year to year due to changes in Japanese lifestyles and eating habits. Fibe-Mini created new market value as a beverage that made it easy to supplement intake 1xbet.com dietary fiber. Approved as a Food for Specified Health Uses in 1996, Fibe-Mini, approaching the 30th anniversary 1xbet.com its 1988 debut, has earned an extensive following as a dietary fiber beverage that helps regulate gastrointestinal condition.

In recent years, the market for Foods with Specified Health Uses for gastrointestinal regulation (1xbet.com fiber) is expanding on an annual basis*1, but 1xbet.com fiber intake remains inadequate among all Japanese age groups, a trend that is even more pronounced among younger people*2. Recommended target intake 1xbet.com dietary fiber for Japanese women is 18g*3or more, but actual 1xbet.com intake by women in their 20s averages around 12g*3per day, approximately six grams less than recommended 1xbet.comtake.

Aiming to contribute to healthy gastrointestinal condition by providing 6g 1xbet.com dietary fiber, the renewed version 1xbet.com Fibe-Mini contains lycopene (tomato pigment) and features a new package and logo design, conceived to appeal to women in particular. This is the first product renewal since Fibe-Mini received FOSHU approval in 1996. 1xbet.comfering a delicious way to obtain 6,000mg 1xbet.com dietary fiber - 1xbet.comten lacking in today's diets - and 300mg 1xbet.com vitamin C, Fibe-Mini helps regulate gastrointestinal condition to support women's health and beauty from the inside out.

Based on our corporate philosophy 1xbet.com 'Otsuka - people creating new products for better health worldwide', Otsuka Pharmaceutical is dedicated to the development 1xbet.com innovative products that contribute to the health 1xbet.com people around the world.

  1. 1Foods with Specified Health Uses Market Analysis, 2016 (Sogokikaku Center Co, Ltd)
  2. 2Summary Results 1xbet.com National Health and Nutrition Survey, 2015
  3. 31xbet.com Reference Intakes for Japanese (2015)

About Fibe-M1xbet.comi

Against a background 1xbet.com declining intake 1xbet.com dietary fiber due to increasingly westernized eating habits, Fibe-Mini was developed by a female researcher who believed that dietary fiber was important for young women in particular. Product specifications, flavor, volume, and package design were developed through trial and error, resulting in the 1988 debut 1xbet.com Fibe-Mini as an appealing dietary fiber beverage that would be easy for women to consume on a regular basis.
Consistently marketed as a "new type 1xbet.com beverage 1xbet.comfering a delicious, easy way to supplement dietary fiber," Fibe-Mini was approved as a Food with Specified Health Uses when dietary fiber content was boosted to 6g in 1996.
At present, the Fibe-M1xbet.comi product l1xbet.comeup 1xbet.comcludes Fibe-M1xbet.comi (Food with Specified Health Uses),
FIBE-M1xbet.comI PLUS, and FIBE-M1xbet.comI JELLY.

About 1xbet.com Fiber

For many years, dietary fiber was considered to be a non-essential nutrient, but from the 1970s onward, important health functions became a focus 1xbet.com increased interest and dietary fiber is now considered the "sixth major nutrient."
Changes in lifestyle and diet and other factors have led to a steady decline in Japanese people's intake 1xbet.com dietary fiber. Less frequent consumption 1xbet.com foods rich in dietary fiber such as vegetables, fruits, seaweeds and mushrooms and increased consumption 1xbet.com meat and fish are factors contributing to the decline in dietary fiber intake. According to the 2015 edition 1xbet.com Dietary Reference Intakes for Japanese, the daily target amount 1xbet.com dietary fiber for those 18 - 69 years 1xbet.com age is 20 grams or more for men, and 18 grams or more for women. However, according to the 2015 National Health and Nutrition Survey, Japanese people 1xbet.com all ages do not get enough fiber in their daily diets.