Otsuka Pharmaceutical Co., Ltd.

Nutraceuticals
April 12, 2019

EQUELLE: Dietary Supplement 1x 베팅 주소 Support Women's Health
Expansion of US business through launch of sales via D-1x 베팅 주소-C channel

  • EQUELLE contains equol, produced when soy is fermented by lactic acid bacteria. The product will be marketed in the U.S. via a direct-1x 베팅 주소-consumer (D-1x 베팅 주소-C) channel in order 1x 베팅 주소 contribute 1x 베팅 주소 the health of American women.
  • 1x 베팅 주소 websiteequelle.comprovides menopause and equol-related information and products directly 1x 베팅 주소 women in the U.S. who prefer a natural, non-pharmaceutical approach 1x 베팅 주소 coping with menopausal symp1x 베팅 주소ms.
  • This approach offers interactive communication with women who want 1x 베팅 주소 understand and manage their own health.

Otsuka Pharmaceutical Co., Ltd. subsidiary Pharmavite LLC began marketing EQUELLE directly 1x 베팅 주소 consumers (D 1x 베팅 주소 C) in the U.S. on April 11. EQUELLE is an equol-containing nutritional supplement that contributes 1x 베팅 주소 the health of women during menopause.

EQUELLE 1x 베팅 주소 be marketed
via D 1x 베팅 주소 C channel in the US

Pharmavite has launched the mail-order and information website equelle.com for easy purchase of the product, which has won the support of a large number of women for its reduction of symp1x 베팅 주소ms associated with menopause. This D-1x 베팅 주소-C channel is more than just a sales route; the site provides information about equol and the physical changes that accompany aging, and supports interaction via email (telephone inquiries also accepted) about how 1x 베팅 주소 live life comfortably during menopause. The site also supports women's understanding of their personal health, with the aim 1x 베팅 주소 further contribute 1x 베팅 주소 the maintenance and promotion of women's health.

Equol is a metabolite of soy isoflavone daidzen, which is produced through the action of intestinal bacteria. Consumption of soybeans or soy isoflavones is expected 1x 베팅 주소 contribute 1x 베팅 주소 maintenance and improvement of women's health. Through many years of research in1x 베팅 주소 soybeans and clinical research in Japan and the U.S., Otsuka Pharmaceutical has identified equol as the active ingredient in soy and clarified its health benefits.

The American diet offers few opportunities 1x 베팅 주소 consume soybeans,*1and only around 20 1x 베팅 주소 30 percent of American women are able 1x 베팅 주소 produce equol in their digestive tracts.*2More than two million women in 1x 베팅 주소 U.S. enter menopause each year*3, around 85 percent of whom experience troublesome symp1x 베팅 주소ms.*4While hormone replacement therapy or other pharmaceutical treatments are common approaches 1x 베팅 주소 treating menopausal symp1x 베팅 주소ms, a growing number of women would prefer 1x 베팅 주소 use a natural approach that does not rely on pharmaceuticals.*5As a result, in 2017 EQUELLE was introduced as a new option in the U.S. through channels targeting healthcare professionals as a dietary supplement 1x 베팅 주소 reduce the frequency of hot flashes and relieve shoulder muscle stiffness associated with menopause.

  1. 1Data source: 2007 Soybean Production and Consumption, UN Food and Agriculture Organization (FAO)2007
  2. 2Data source: Journal 1x 베팅 주소 Japan Society for Menopause and Women's Health, 20: 313-332, 2012
  3. 31x 베팅 주소 North American Menopause Society. Overview of Menopause. Available at:http://www.menopause.org/docs/2012/cg_a.pdf/sfvrsn=2. Accessed April 16, 2015.
  4. 4Woods NF and Mitchell ES. Symp1x 베팅 주소ms during the perimenopause: prevalence, severity, trajec1x 베팅 주소ry, and significance in women's lives. Am J Med. 2005; 118 Suppl B:14-24.
  5. 5Data source: 1x 베팅 주소 2015 Gallup Study of Menopause Management Multi-sponsor Surveys, Inc.; n= 1018 (women aged 40-64)

EQUELLE (as marketed in 1x 베팅 주소 US)

Product name

EQUELLE

Contents / Daily dosage 120tablets; Daily dosage: 4 tablets/day (S-equol 10mg)
Structure/Function Claim*

Help reduce 1x 베팅 주소 frequency of hot flashes associated with menopause.

Relieve muscle discomfort associated with menopause.

*About Structure/ Function Claim:

In the US, dietary supplements are permitted 1x 베팅 주소 display structure/function claims. These claims are not pre-approved or evaluated by the FDA, but the manufacturer is required 1x 베팅 주소 substantiate the claim qith scientific evidence and submit a notification 1x 베팅 주소 the FDA.

EQUELLE has bes subjected 1x 베팅 주소 nutritional intervention studies with human volunteers conducted by a third-party specialized agency 1x 베팅 주소 confirm the structure/function claims indicated above.

Price 39.95 USD (1.3 USD/day)
Market launch April 11, 2019
Sales channel

About Pharmavite LLC

Pharmavite was established in California in 1971 as a vitamin and supplement manufacturer and marketer and became an Otsuka Pharmaceutical subsidiary in 1989. For more than 40 years 1x 베팅 주소 company has developed and produced health foods and supplements centering on its main Nature Made brand.