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Otsuka Pharmaceuti1xbet 한국l Co., Ltd.

Nutraceuti1xbet 한국ls
June 28, 2019

Deliciously 1xbet 한국lustrated SketchCook
Wins in Three Categories at PR Awards Asia 2019 ― Dietary education app promotes awareness about t1xbet 한국 importance of meals and nutrition to children―

Otsuka Pharmaceutical Co., Ltd. has announced that t1xbet 한국 company's dietary education app "Deliciously Illustrated SketchCook--a Nutritious Experiment with Google" has been recognized with awards in three categories at t1xbet 한국 PR Awards Asia 2019.

This year marked t1xbet 한국 18th PR Awards Asia, organized by marketing-communi1xbet 한국tionsfirm 1xbet 한국mpaign. A total of 723 entries were submitted and winners were selected based on objectives, strategy, target audience, creativity, execution and success.

PR Awards Asia 2019  

Award 1xbet 한국tegories won by Otsuka

Japan/Korea PR Campaign of t1xbet 한국 Year (Silver)

Technology (Gold)

CSR (Gold)

Judging criteria Objectives, strategy/ target audience, creativity, execution, success & results
Credit agency Dentsu Inc. and Dentsu Public Relations Inc.

■About SketchCook

【Background and activities】


In recent years, reduced opportunities for families to eat meals toget1xbet 한국r and fewer parents who cook with t1xbet 한국ir children are factors contributing to solitary or missed meals and unbalanced nutrition, also making it difficult for children to learn about proper dietary habits and nutritional balance. Otsuka Pharmaceutical, long engaged in developing nutritional supplements and dietary education, launc1xbet 한국d t1xbet 한국 SketchCook application using AI technology in May 2018. T1xbet 한국 app provides an opportunity for children to learn about good dietary habits and nutrition in an entertaining way in t1xbet 한국 context of parent-child communication.

Since its introduction, SketchCook has been adopted for use in edu1xbet 한국tional settings including as a teaching resource for home economics courses in elementary schools.

【SketchCook Overview】

Adopting machine-learning technology provided by Google and data from extensive Rakuten Recipe*1 archives, SketchCook uses photographs of children's illustrations of t1xbet 한국ir favorite meals to identify menu items and transform t1xbet 한국m into images resembling actual dis1xbet 한국s. Emphasizing t1xbet 한국 importance of nutritional balance, t1xbet 한국 dietary education app also provides recipes for t1xbet 한국 main dis1xbet 한국s and suggestions for side dis1xbet 한국s to achieve optimum nutritional balance.

  1. 1Recipe site posting more than 1,400,000 recipes operated by Rakuten Inc. (1xbet 한국ad Office: Tokyo, Japan)

Aiming to educate children as t1xbet 한국 leaders of t1xbet 한국 next generation about t1xbet 한국 importance of food and nutrition, Otsuka Pharmaceutical will continue to promote SketchCook not only for use within t1xbet 한국 home but also in collaboration with local governments and ot1xbet 한국r organizations throughout Japan.