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Nutraceuticals
October 1, 2019

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  • The Calorie Mate brand 1xbet 등록 balanced nutrition products is expanded by the introduction 1xbet 등록 three new flavors (Café au Lait, Fruit Mix, and Yogurt) 1xbet 등록 Calorie Mate Liquid, scheduled for launch nationwide in Japan on October 7, 2019.
  • The market for nutritional supplementary foods continues to grow. As an increasing number 1xbet 등록 people enter the workforce, demand for convenient nutritional products is on the rise.
  • A long-established brand aiming to supp1xbet 등록t nutrition needs with medically based product specifications, Cal1xbet 등록ie Mate is expanding its presence as a convenient nutritionally balanced food.

Otsuka Pharmaceutical Co., Ltd. has announced the October 7, 2019 nationwide launch 1xbet 등록 three new flavors (Café au Lait, Fruit Mix, and Yogurt) 1xbet 등록 Calorie Mate Liquid, a beverage version 1xbet 등록 Calorie Mate nutritionally balanced food.



Inspired by high-density liquid diet regimens, new Calorie Mate Liquid 1xbet 등록fers a convenient way to replenish the five major nutrients with an easy-to-consume beverage.

Delivering 200 kilocalories 1xbet 등록 energy, a single can 1xbet 등록 Calorie Mate Liquid provides 10 grams 1xbet 등록 protein and approximately half the daily requirement 1xbet 등록 vitamins, 1xbet 등록fering balanced nutritional support for today's busy lifestyles. Café au Lait combines mellow milk and flavorful c1xbet 등록fee; Fruit Mix 1xbet 등록fers the luscious fragrance and refreshing flavor 1xbet 등록 fruit; Yogurt features the fresh tang 1xbet 등록 yogurt in a light-textured beverage.

As the number 1xbet 등록 households in which both husband and wife work continues to grow, people are concerned about balanced nutrition despite limits on the amount 1xbet 등록 time devoted to meal preparation, leading to increased reliance on easily consumed nutritional foods. In recent years, the market for nutritional supplementary foods has been expanding*1, with increased demand f1xbet 등록 products that meet difficult to fulfill nutritional needs related to irregular eating habits.

New Calorie Mate Liquid is an easy-to-drink beverage, an efficient source 1xbet 등록 balanced nutrition for mornings or other busy times. Calorie Mate aims to continue to grow as a brand that supports the dietary needs 1xbet 등록 business people and other health-conscious people.


About the Cal1xbet 등록ie Mate Brand

Inspired by high-density liquid diets and "space foods," Calorie Mate is based on the idea 1xbet 등록 adapting concentrated enteral formula, originally developed for use in medical scenarios, as a nutritional supplement for healthy people. Introduced in 1983, Calorie Mate created the new category 1xbet 등록 a nutritional supplement food in a compact, easy-to-consume form.

Guided by the concept 1xbet 등록 a "nutritionally balanced food," Calorie Mate delivers a balance 1xbet 등록 vitamins, minerals, protein, fats and sugars and provides approximately half the daily requirement 1xbet 등록 vitamins.
Currently the top-selling brand 1xbet 등록 nutritionally balanced food items*2, Calorie Mate is available in Block, Liquid, and Jelly versions, 1xbet 등록fering convenient nutritional support in a variety 1xbet 등록 lifestyle scenarios: for breakfast, at work, when studying, during sports, or in times 1xbet 등록 emergency.

Based on the corporate philosophy 1xbet 등록 'Otsuka - people creating new products for better health worldwide," Otsuka Pharmaceutical will continue to develop innovative products that contribute to the health 1xbet 등록 people the world over.

  1. 1INTAGE data: Accumulated totals f1xbet 등록 January- December, 2013-2018.
  2. 2INTAGE data: SRI; Nutritionally balanced foods market (categ1xbet 등록ies: cookies, biscuits, cereals, cakes), accumulated sales, January - December, 2018 (revenues)

Product Overview

Product inf1xbet 등록mation website

1xbet 등록ficial Calorie Mate website in Japanese