Otsuka Pharmaceutical Co.,Ltd.

Nutraceuticals
August 2, 2021

Production and Sales 1xbet.com Fibe-Mini Begin in Indonesia

Otsuka Pharmaceutical Co., Ltd. (Head 1xbet.comfice: Tokyo, Japan; President: Makoto Inoue) (Otsuka) and Amerta Indah Otsuka (Head 1xbet.comfice: Jakarta, Indonesia; President and Director: Yoshihiro Bando) (AIO) have announced the launch 1xbet.com production and sale 1xbet.com dietary fiber beverage Fibe-Mini in Indonesia*1.

20210802_1_02.JPG
Fibe-M1xbet.comi marketed 1xbet.com 1xbet.comdonesia

Influenced by westernization 1xbet.com lifestyles, Indonesian consumption 1xbet.com dietary fiber is declining. Despite guidelines recommending daily consumption 1xbet.com 30g, reports indicate daily intake 1xbet.com merely 8g*2, suggesting a serious lack 1xbet.com dietary fiber compared to intake in Japan. In addition to deterioration 1xbet.com gastrointestinal condition, lack 1xbet.com dietary fiber is thought to increase the likelihood 1xbet.com chronic illness, and the launch 1xbet.com a beverage that 1xbet.comfers an easy way to supplement dietary fiber is generating high expectations in the Indonesian market.

Fibe-Mini was launched in Japan in 1988 as a beverage to supplement intake 1xbet.com dietary fiber, an entirely new product category. Providing a delicious way to consume dietary fiber equivalent to 1.5 heads 1xbet.com lettuce*3, Fibe-Mini, with its refreshing lightly carbonated flavor, became the focus 1xbet.com considerable interest in Japan. In 1996, Fibe-Mini was approved as a food for specified health uses (FOSHU), labeled as a "dietary fiber beverage that helps regulate gastrointestinal condition." Launched in Korea in 1990, Fibe-Mini has contributed to maintenance and promotion 1xbet.com health though intake 1xbet.com dietary fiber in Japan and overseas. The current launch 1xbet.com production and sales by AIO aims to address the problem 1xbet.com inadequate dietary fiber intake in the Indonesian market.

To coincide with the Indonesian market launch 1xbet.com Fibe-Mini, approved in Japan for indication as a Food with Specified Health Uses, Otsuka will maximize accumulated know-how developed to raise awareness 1xbet.com the importance 1xbet.com dietary fiber and its health benefits.

Regarding the product launch, AIO president and director Yoshihiro Bando commented: "Based on our corporate philosophy 1xbet.com 'Otsuka-people creating new products for better health worldwide,' we have contributed to health and wellbeing in Indonesia with products such as POCARI SWEAT, SOYJOY and ORONAMIN C DRINK. With the launch 1xbet.com Fibe-Mini, we hope to 1xbet.comfer new proposals based on scientific evidence to further support the health 1xbet.com Indonesian people."

  1. 1Onl1xbet.come sales from late July; 1xbet.com-store distribution from early August
  2. 2BPOM 2016
  3. 3Based on Standard Tables 1xbet.com Food Consumption in Japan: 1 head 1xbet.com lettuce = 300g fiber



■About Fibe-Mini  1xbet.comficial website(in Japanese):/fib/

Influenced by declining intake 1xbet.com dietary fiber due to increasingly westernized eating habits, Fibe-Mini was developed by a female researcher who believed that dietary fiber is especially important for young women. Product specifications, flavor, volume, and package design were developed through trial and error, resulting in a dietary fiber beverage that would be easy for women to consume on a regular basis.
Since its debut, Fibe-Mini has been marketed as a "new type 1xbet.com beverage 1xbet.comfering a delicious, easy way to supplement dietary fiber." In 1996, dietary fiber content was increased to 6g, and Fibe-Mini was approved as a Food with Specified Health Uses (FOSHU).
At present, the Fibe-M1xbet.comi product l1xbet.come 1xbet.comcludes Fibe-M1xbet.comi (FOSHU), FIBE-M1xbet.comI PLUS, and FIBE-M1xbet.comI JELLY.

Product name Fibe-M1xbet.comi
(Net)Volume per bottle 100ml
Recommended retail price 7,000 IDR (Approx. 54 JPY)
Production facility

Sukabumi Factory
Jl.Raya Siliwangi Km 28, Desa Kutajaya, Kecamatan Cicurug, Kab. Sukabumi, 43559, 1xbet.comdonesia

https://www.aio.co.id/factory-tour/

20180601_1_02.jpg

■Company Overview
P.T. Amerta 1xbet.comdah Otsuka

Established February 3, 1997
Capitalization 144 billion IDR
Representative Yoshihiro Bando (President Director)
Headquarters Pondok Indah 1xbet.comfice Tower1, 7th Floor, Jln Sultan Iskandar Muda Kav. V-TA, Jakarta 12310, Indonesia
No. 1xbet.com employees 1,182 (As 1xbet.com February, 2021)
Bus1xbet.comess description

Production, sales and distribution 1xbet.com POCARI SWEAT, SOYJOY, ORONAMIN C DRINK,Fibe-M1xbet.comi