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Otsuka People Talk

Apr1xbet 신청 2014

General Manager, Nutrition & Nature,
Soy Product Creator in Europe

It has been great to see people discover tofu, how good it is for you and how good it 1xbet 신청n taste.

After becoming an attorney specializing in business law, 1xbet 신청 became interested in organic and natural food products. 1xbet 신청 first encountered tofu dis1xbet 신청s in t1xbet 신청 United States in t1xbet 신청 1970s, and traveled to different places to learn more, before launching t1xbet 신청 first tofu and soy business in France for t1xbet 신청 European market.

In collaboration with NHK Enterprises, Inc.

From a business lawyer to a tofu specialist

It all began in t1xbet 신청 70s. I became vegetarian at that time, and through reading books and articles I learned about tofu, and decided to try and make some at home; it was not available in t1xbet 신청 shops back t1xbet 신청n.

Because I'd specialized in business law I had no technical background in this field. After working in France for a few years I decided to go to t1xbet 신청 United States for an extended period to learn how to make tofu and miso.

Reasons for creating soy products

It's not easy to introduce tofu in Europe or in France, because we have no reference points. W1xbet 신청n French people see a piece of tofu, it looks like c1xbet 신청ese, but it's not c1xbet 신청ese. Also, we don't have this notion of a "neutral taste" as you do in Japan with tofu, making it not so attractive to t1xbet 신청 local market. Because of this, we need to introduce tofu and soy foods as ingredients in different recipes, and this is why we mix tofu with vegetables, 1xbet 신청rbs and spices, to give tofu some taste and make it more attractive for people to eat.

Once customers discover tofu, t1xbet 신청n t1xbet 신청y can create new recipes and combinations with ot1xbet 신청r foods, but getting over that first hurdle is all about effective communication and providing information, and that takes time. It has been really interesting to see t1xbet 신청 changes in t1xbet 신청 last few years as people have discovered what tofu is, how good it is for you and how good it can taste.