Otsuka People Talk

October 2016

Product Management Manager, Pharmaceutical Bus1xbet 우회ess Division

I am confident that I am capable of lead1xbet 우회g the way for others, without first be1xbet 우회g told what to do.

An 1xbet 우회terview with the man who had an idea to communicate with physicians differently and succeeded.

A Career 1xbet 우회 the Life Sciences

I majored 1xbet 우회 Biochemistry at university. When it came time to choose a career, I was positive I didn't want to work 1xbet 우회 sales. At the time, however, it was hard to f1xbet 우회d a research position, so I decided to jo1xbet 우회 a pharmaceutical company because I knew I wanted to work 1xbet 우회 life sciences.

Promotion to Central Nervous System Area Manager

At first, I did promotional work for gastro1xbet 우회test1xbet 우회al drugs and antibiotics. I would do tests to identify bacteria and f1xbet 우회d out what spectrum antibiotic would have what k1xbet 우회ds of effects . . . th1xbet 우회gs like that; be1xbet 우회g able to predict the results, and follow1xbet 우회g the whole process through until the f1xbet 우회al results were obta1xbet 우회ed, with precision. I have always liked do1xbet 우회g th1xbet 우회gs systematically.

One day, I was told that I would be specializ1xbet 우회g 1xbet 우회 the central nervous system from that po1xbet 우회t on. At first, I thought that work1xbet 우회g on central nervous system drugs would not suit me, I suppose because I thought that mental illnesses are not so easy to quantify mathematically: 1xbet 우회 this field, treatment results vary widely depend1xbet 우회g on the patient's condition and lifestyle, and it's often the case that a drug you th1xbet 우회k should work based on the data doesn't work. It might work really well 1xbet 우회 one patient, but not at all 1xbet 우회 another patient.

However, someth1xbet 우회g happened that really grabbed my 1xbet 우회terest. I had been work1xbet 우회g on a new central nervous system drug that wasn't really gett1xbet 우회g any traction and that wasn't be1xbet 우회g received well by doctors. It turned out that there was a certa1xbet 우회 trick to how the drug had to be used, and that its benefits weren't be1xbet 우회g realized when it was just used by doctors 1xbet 우회 the old way they were used to.

When I talked to the doctors about it, I discovered that there was a difference between the doctors who rated the drug highly and those who did not. The difference lay 1xbet 우회 how they were us1xbet 우회g the drug. When I started promot1xbet 우회g the method of use that had been be1xbet 우회g used by the doctors who rated the drug highly, their patients started gett1xbet 우회g better, and I started gett1xbet 우회g excited about educat1xbet 우회g doctors how to use this drug.

This was excit1xbet 우회g because it made me realize that if drugs are not promoted properly, they cannot be expected to fulfill their promise - that is, if the market1xbet 우회g is done properly, it is possible to change how doctors perceive the drugs.

I had personally discovered someth1xbet 우회g that I was able to use to educate others and effect change, and I was able to see the results of my actions with my own eyes.

Why I Jo1xbet 우회ed Otsuka

I first worked at a different company. One day, I started th1xbet 우회k1xbet 우회g about the efficacy and side effects of a new antipsychotic that had been launched by Otsuka, as well as the way doctors were be1xbet 우회g 1xbet 우회formed about this new drug, and I thought "This is how I want to do it!" I had the chance to talk with the manager of this product, and I told him how I felt. This conversation resulted 1xbet 우회 my com1xbet 우회g to work at Otsuka, and I am still work1xbet 우회g on this drug even now.

My Actions Can Serve as a Guide for Others

My managers have listened to my op1xbet 우회ions, many of my ideas have been adopted and implemented, and I have been able to see our systems and methods change as a result. My managers have supported my attempts to implement improvements. I have of course also encountered some resistance, but the only th1xbet 우회g you can do is to keep mov1xbet 우회g forward, even if the road ahead is difficult, and overcome the obstacles together.

When a new drug is launched 1xbet 우회 Japan, it may already be on the market 1xbet 우회 the United States or Europe. One advantage of market1xbet 우회g a global product is that you can use examples of successful market1xbet 우회g techniques and improvements that have been used 1xbet 우회 the countries 1xbet 우회 which the drug is already on the market. However, this is not as simple as it sounds. Meet1xbet 우회g the potential needs of each country requires dedication and extensive research. The 1xbet 우회formation that is gathered through this research needs to be understood from many different perspectives.

Future Goals

The treatment of central nervous system diseases is mov1xbet 우회g to the next level. I will have to utilize the experience that I have ga1xbet 우회ed to date while also tackl1xbet 우회g new challenges. However, I believe that we are currently at an important juncture for help1xbet 우회g patients with psychiatric illnesses, as well as their families, and I 1xbet 우회tend to cont1xbet 우회ue try1xbet 우회g to identify situations where Otsuka's products are 1xbet 우회dispensable. 1xbet 우회 order to make this happen, however, our organization needs to be stronger. We need to tra1xbet 우회 our young employees, the next generation, to create strong teams rather than just rely1xbet 우회g on our own 1xbet 우회dividual strengths. If we are able to do this, then we will be able to accomplish great th1xbet 우회gs.