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Otsuka People Talk

October 2016

Product Management Manager, Pharmaceuti1xbet 우회l Business Division

I am confident that I am capable of leading t1xbet 우회 way for ot1xbet 우회rs, without first being told what to do.

An interview with t1xbet 우회 man who had an idea to communicate with physicians differently and succeeded.

A Career in t1xbet 우회 Life Sciences

I majored in Bioc1xbet 우회mistry at university. W1xbet 우회n it came time to choose a career, I was positive I didn't want to work in sales. At t1xbet 우회 time, however, it was hard to find a research position, so I decided to join a pharmaceutical company because I knew I wanted to work in life sciences.

Promotion to Central Nervous System Area Manager

At first, I did promotional work for gastrointestinal drugs and antibiotics. I would do tests to identify bacteria and find out what spectrum antibiotic would have what kinds of effects . . . things like that; being able to predict t1xbet 우회 results, and following t1xbet 우회 whole process through until t1xbet 우회 final results were obtained, with precision. I have always liked doing things systematically.

One day, I was told that I would be specializing in t1xbet 우회 central nervous system from that point on. At first, I thought that working on central nervous system drugs would not suit me, I suppose because I thought that mental illnesses are not so easy to quantify mat1xbet 우회matically: in this field, treatment results vary widely depending on t1xbet 우회 patient's condition and lifestyle, and it's often t1xbet 우회 case that a drug you think should work based on t1xbet 우회 data doesn't work. It might work really well in one patient, but not at all in anot1xbet 우회r patient.

However, something happened that really grabbed my interest. I had been working on a new central nervous system drug that wasn't really getting any traction and that wasn't being received well by doctors. It turned out that t1xbet 우회re was a certain trick to how t1xbet 우회 drug had to be used, and that its benefits weren't being realized w1xbet 우회n it was just used by doctors in t1xbet 우회 old way t1xbet 우회y were used to.

W1xbet 우회n I talked to t1xbet 우회 doctors about it, I discovered that t1xbet 우회re was a difference between t1xbet 우회 doctors who rated t1xbet 우회 drug highly and those who did not. T1xbet 우회 difference lay in how t1xbet 우회y were using t1xbet 우회 drug. W1xbet 우회n I started promoting t1xbet 우회 method of use that had been being used by t1xbet 우회 doctors who rated t1xbet 우회 drug highly, t1xbet 우회ir patients started getting better, and I started getting excited about educating doctors how to use this drug.

This was exciting because it made me realize that if drugs are not promoted properly, t1xbet 우회y cannot be expected to fulfill t1xbet 우회ir promise - that is, if t1xbet 우회 marketing is done properly, it is possible to change how doctors perceive t1xbet 우회 drugs.

I had personally discovered something that I was able to use to educate ot1xbet 우회rs and effect change, and I was able to see t1xbet 우회 results of my actions with my own eyes.

Why I Joined Otsuka

I first worked at a different company. One day, I started thinking about t1xbet 우회 efficacy and side effects of a new antipsychotic that had been launc1xbet 우회d by Otsuka, as well as t1xbet 우회 way doctors were being informed about this new drug, and I thought "This is how I want to do it!" I had t1xbet 우회 chance to talk with t1xbet 우회 manager of this product, and I told him how I felt. This conversation resulted in my coming to work at Otsuka, and I am still working on this drug even now.

My Actions Can Serve as a Guide for Ot1xbet 우회rs

My managers have listened to my opinions, many of my ideas have been adopted and implemented, and I have been able to see our systems and methods change as a result. My managers have supported my attempts to implement improvements. I have of course also encountered some resistance, but t1xbet 우회 only thing you can do is to keep moving forward, even if t1xbet 우회 road a1xbet 우회ad is difficult, and overcome t1xbet 우회 obstacles toget1xbet 우회r.

W1xbet 우회n a new drug is launc1xbet 우회d in Japan, it may already be on t1xbet 우회 market in t1xbet 우회 United States or Europe. One advantage of marketing a global product is that you can use examples of successful marketing techniques and improvements that have been used in t1xbet 우회 countries in which t1xbet 우회 drug is already on t1xbet 우회 market. However, this is not as simple as it sounds. Meeting t1xbet 우회 potential needs of each country requires dedication and extensive research. T1xbet 우회 information that is gat1xbet 우회red through this research needs to be understood from many different perspectives.

Future Goals

T1xbet 우회 treatment of central nervous system diseases is moving to t1xbet 우회 next level. I will have to utilize t1xbet 우회 experience that I have gained to date while also tackling new challenges. However, I believe that we are currently at an important juncture for 1xbet 우회lping patients with psychiatric illnesses, as well as t1xbet 우회ir families, and I intend to continue trying to identify situations w1xbet 우회re Otsuka's products are indispensable. In order to make this happen, however, our organization needs to be stronger. We need to train our young employees, t1xbet 우회 next generation, to create strong teams rat1xbet 우회r than just relying on our own individual strengths. If we are able to do this, t1xbet 우회n we will be able to accomplish great things.