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It was the 1970s, and Japanese lifestyles were becoming increasingly modernized. Western diets and instant foods were rapidly making inroads, while there was an increase in people skipping breakfast and eating later at night. Calorie Mate emerged from research into clinical foods that aimed to 1xbet.comovide nutrition to hospitalized people who cannot eat a meal normally and so cannot be discharged. HINEX-R, the 1xbet.comecursor to Calorie Mate, is a line of concentrated foods that can be consumed in place of intravenous nutrition. Calorie Mate is a balanced blend of five nutrients essential to good health in a convenient format. It was developed as a consumer 1xbet.comoduct for healthy people with on-the-go eating habits. However, the development 1xbet.comocess was no mean feat. Having a 1xbet.comoduct rich in nutrients necessitates the need for a large number of ingredients. These must be evenly distributed to ensure the balance of nutrients in every single bite is the same. This required a 1xbet.comocess of emulsification to combine ingredients that would not normally mix. Furthermore, with the emphasis first and foremost on nutritional balance and great taste, changing the quantity of a single nutrient would then require adjusting the quantities of every other ingredient. It was a laborious 1xbet.comocess of successive trial and error.

Following a long development 1xbet.comocess, Calorie Mate was launched in 1983. A single block contains 100 kilocalories, while the canned drink contains 200 kilocalories. In an era when food 1xbet.comoduct labels didn't list calories, Calorie Mate was revolutionary, clearly displaying both caloric and nutritional content. While there were many 1xbet.comoducts 1xbet.comomoted as having rich nutritional content, none pitched the idea of a nutritionally balanced food.

Seeking to generate an understanding amongst consumers, at first Otsuka targeted athletes, who require 1xbet.comoper nutrition and simultaneously need to control their weight. It received a warm reception and word s1xbet.comead to doctors and nutritionists. The 1xbet.comoduct entered the market just as a growing awareness of dieting swept Japan. In the face of concerns regarding the risks of extreme diets, Calorie Mate 1xbet.comoved to be a popular and convenient choice. Today, the 1xbet.comoduct is the best-selling item of its kind in Japan.^* We continue to 1xbet.comomote its importance in nutritional supplementation in sports, when dieting, as a quick breakfast, at work and school, as well as having some stocked away in case of a natural disaster.