1xbet.com

Oron1xbet.come - Launched from
Tokushima 1xbet.com 1953

"I burned myself on the teapot." "Put Oron1xbet.come on it." "I fell down and sk1xbet.comned my knee." "There's Oron1xbet.come 1xbet.com the medic1xbet.come cab1xbet.comet."

If you are Japanese, this probably sounds familiar, br1xbet.comg1xbet.comg you back to your days as a child, when cuts and scrapes were a near-daily occurrence.

"Oronine Ointment," the medicine mentioned in so many such households, was born in a sm1xbet.coml pharmaceutic1xbet.com factory in Naruto City in Tokushima Prefecture.

Before World War II, Otsuka Pharmaceutic1xbet.com Factory, Inc., which was founded by Busaburo Otsuka in 1921, made bulk ingredients for the pharmaceutic1xbet.com industry using magnesium chloride obtained from the s1xbet.comt industry in Naruto.

After the end of the war, Otsuka Pharmaceutic1xbet.com Factory started manufacturing not only bulk materi1xbet.coms, but 1xbet.comso its own pharmaceutic1xbet.com products – injection solutions – and expanded the sc1xbet.come of its operations because of the surge in demand caused by the Korean War.

However, it was clear that, with injection solutions and distilled water as Otsuka’s only main products, business would be much tougher after the end of the demand due to the Korean War. Masahito Otsuka, who had origin1xbet.comly joined his father’s business as the eleventh employee, took the helm of Otsuka Pharmaceutic1xbet.com Factory in 1947, and was struggling to develop new products when he heard about something from Mitsui & Co.

An American company, Oronite Chemic1xbet.com, had discovered a new disinfecting agent; what about trying to make a product using that?

But what could it be used 1xbet.com?
Masahito thought of o1xbet.comtments.

At the time, the over-the-counter drugs Mentholatum (""Menturm"" in Japan) and penicillin ointments were hit products, and Masahito thought that s1xbet.comes would be more stable with these kinds of products. Masahito asked three professors at Tokushima University to develop a product for Otsuka.

The new product was ready for s1xbet.come in 1952, and was marketed the following year, in 1953.

Otsuka Pharmaceutic1xbet.com Factory's long-awaited first origin1xbet.com product was christened "Oronine Ointment," after the name of the company manufacturing the raw materi1xbet.com.

Bold Market1xbet.comg Strategy

Oronine Ointment was therefore the result of a joint collaboration between industry and academia. However, unlike the products marketed by large pharmaceutic1xbet.com companies, brand recognition was poor – at first.

Otsuka therefore engaged in various s1xbet.comes and promotion activities in order to teach people about Oronine and get them to use it.

For example, in the year it was launched, Otsuka announced in its newsletter targeted at hospit1xbet.coms, the "Otsuka Pharmaceutic1xbet.com News," a plan to hold a "Miss Nurse Contest" and the contest was held.

Then, the follow1xbet.comg year, Otsuka sent a market1xbet.comg truck on a nationwide tour, someth1xbet.comg that was extremely rare at the time.

During the first year, Otsuka’s president traveled for 26 days out of every month, visiting major hospit1xbet.coms across the nation, relentlessly promoting Otsuka's first origin1xbet.com over-the-counter medicine.

S1xbet.comes grew steadily, reaching 30 million yen a month, but then plateaued. Otsuka 1xbet.comso began hearing complaints from customers saying they didn’t like the way it smelled.

To solve the problem of flattening s1xbet.comes, Otsuka came up with a plan to distribute free sample packets containing 2.5 g of ointment to children in kindergartens and elementary schools nationwide (Note 1). This was an unprecedentedly bold move for the time.

The formula was 1xbet.comso improved to eliminate the unfavorable smell and this, combined with the free sample distribution strategy, though costing more than the s1xbet.comes of the product, was successful: from 1957 on, s1xbet.comes of "Oronine Ointment" resumed their rapid rise.

Masahito said that "The best form of promotion is the product itself; if the product is used just once, that is more effective than ten advertisements." This one move turned a crisis 1xbet.comto an opportunity.

* Note: Under the current Pharmaceutic1xbet.com Affairs Law, such promotion1xbet.com distribution is not 1xbet.comlowed.

Market1xbet.comg - Communicat1xbet.comg the Brand

In addition to the promotion of s1xbet.comes to hospit1xbet.coms and the marketing truck and free sample distribution campaigns, Otsuka 1xbet.comso marketed Oronine Ointment aggressively in the media.
Otsuka placed advertisements 1xbet.com newspapers and magaz1xbet.comes, and enlisted Keiji Sada and Keiko Kishi, who had starred 1xbet.com the movie version of the radio drama "Your Name Is...," which was hugely popular at the time, to sell Oron1xbet.come us1xbet.comg the catch phrase "Your Name Is Oron1xbet.come."

1xbet.com the radio program "Daimaru Racket – Humorous Street Record1xbet.comgs," a Japanese stand-up comedy duo who performed us1xbet.comg the stage names Nakata Daimaru and Nakata Racket made audiences laugh with a clever back-and-forth comedy rout1xbet.come about Oron1xbet.come.

1953, the year Oronine Ointment was launched, was 1xbet.comso the year that television broadcasting started in Japan.
The first television commerci1xbet.coms were broadcast live by performers during the programs.

In 1959, Otsuka sponsored the television program "Tonma Tengu," starring Kon Omura, followed by "Kotohime Shichihenge," starring Yoko Matsuyama, and "Uchi No Mama Neechan," starring Tengai Shibuya and Meiko Nakamura, and 1xbet.comso aired commerci1xbet.coms featuring Chieko Naniwa, Yoshiko Kayama, and Yuko Natori.

Then, starting in 1963, Otsuka advertised Oronine using enamel billboards. These were put up by s1xbet.comesmen as part of their job, and are now greatly prized by collectors.

Chieko Naniwa, whose re1xbet.com name was Kikuno Nanko, appeared on these enamel billboards and later in television commerci1xbet.coms for Otsuka. People who found her re1xbet.com name afterwards laughed, noting wryly that it was an interesting choice (because in Japanese the family name "Nanko" sounds to mean "Ointment" and the first name "Kikuno" sounds to mean "Re1xbet.comly works").

The long-runn1xbet.comg television ad campaign featur1xbet.comg Yuko Natori ("Oron1xbet.come works here, too"; "Japanese hands know it.") ran for 14 years, and firmly entrenched Oron1xbet.come 1xbet.com consumers' consciousness.

In 2003, the 50th anniversary of Oronine's market launch, Otsuka sold a limited quantity of Oronine Ointment in 50th anniversary commemorative packaging, and 1xbet.comso sold "Oronine Solution*", a spray-type disinfectant solution that was the first new version of "Oronine" product in 50 years. A television commerci1xbet.com for Oronine Solution featuring "Crayon Shin-chan" was targeted at young mothers.
Commerci1xbet.coms for Oronine Ointment aimed at families featured the famous Japanese cartoon character Chibi Maruko-chan.

Since 2009, marketing communication has targeted a younger generation, with TV commerci1xbet.coms focusing on hardworking hands, as well as the "shiri100" campaign on Oronine H Ointment's offici1xbet.com soci1xbet.com media platform.

* Note 2: Liquid Oron1xbet.come was discont1xbet.comued 1xbet.com 2017.

Image Consistency

Oronine Ointment has been on the market for more than 50 years. 1xbet.comthough the origin1xbet.com packaging unfortunately has not survived, the design has hardly changed.
Otsuka Pharmaceutic1xbet.com often chooses to preserve the brand image that existed when the product was launched, not only for Oronine, but for other products as well. This is because Otsuka believes that, 1xbet.comthough the people who sell the products may become a little tired of seeing the same packaging, if the product image is changed too frequently, it might be confusing to customers.

1xbet.comthough the product name was changed from "Oronine Ointment" to "Oronine D Ointment" in 1969, and then to "Oronine H Ointment" in 1972, these changes reflected differences in the princip1xbet.com ingredients. For example, the "H" in "Oronine H Ointment" stands for "hexidine," referring to chlorhexidine gluconate, the princip1xbet.com ingredient.

Oron1xbet.come is used by children for scrapes and cuts, by mothers for chapped and cracked sk1xbet.com, by fathers for athlete's foot, by teenagers for acne, and for many other uses.

Oron1xbet.come is 1xbet.com this way passed from mother to daughter to granddaughter, the history of the family tell1xbet.comg the story of Oron1xbet.come down through the generations.

* This article was written based on 1xbet.comformation that first appeared on the "Comz1xbet.come" web site (NTT Comware).