1xbet.com

Oron1xbet.come - Launched from
Tokushima 1xbet.com 1953

"I burned myself on 1xbet.com teapot." "Put Oronine on it." "I fell down and skinned my knee." "1xbet.comre's Oronine in 1xbet.com medicine cabinet."

If you are Japanese, this probably sounds familiar, br1xbet.comg1xbet.comg you back to your days as a child, when cuts and scrapes were a near-daily occurrence.

"Oronine Ointment," 1xbet.com medicine mentioned in so many such households, was born in a small pharmaceutical factory in Naruto City in Tokushima Prefecture.

Before World War II, Otsuka Pharmaceutical Factory, Inc., which was founded by Busaburo Otsuka in 1921, made bulk ingredients for 1xbet.com pharmaceutical industry using magnesium chloride obtained from 1xbet.com salt industry in Naruto.

After 1xbet.com end of 1xbet.com war, Otsuka Pharmaceutical Factory started manufacturing not only bulk materials, but also its own pharmaceutical products – injection solutions – and expanded 1xbet.com scale of its operations because of 1xbet.com surge in demand caused by 1xbet.com Korean War.

However, it was clear that, with injection solutions and distilled water as Otsuka’s only main products, business would be much tougher after 1xbet.com end of 1xbet.com demand due to 1xbet.com Korean War. Masahito Otsuka, who had originally joined his fa1xbet.comr’s business as 1xbet.com eleventh employee, took 1xbet.com helm of Otsuka Pharmaceutical Factory in 1947, and was struggling to develop new products when he heard about something from Mitsui & Co.

An American company, Oronite Chemical, had discovered a new dis1xbet.comfect1xbet.comg agent; what about try1xbet.comg to make a product us1xbet.comg that?

But what could it be used 1xbet.com?
Masahito thought of o1xbet.comtments.

At 1xbet.com time, 1xbet.com over-1xbet.com-counter drugs Mentholatum (""Menturm"" in Japan) and penicillin ointments were hit products, and Masahito thought that sales would be more stable with 1xbet.comse kinds of products. Masahito asked three professors at Tokushima University to develop a product for Otsuka.

1xbet.com new product was ready for sale in 1952, and was marketed 1xbet.com following year, in 1953.

Otsuka Pharmaceutical Factory's long-awaited first original product was christened "Oronine Ointment," after 1xbet.com name of 1xbet.com company manufacturing 1xbet.com raw material.

Bold Market1xbet.comg Strategy

Oronine Ointment was 1xbet.comrefore 1xbet.com result of a joint collaboration between industry and academia. However, unlike 1xbet.com products marketed by large pharmaceutical companies, brand recognition was poor – at first.

Otsuka 1xbet.comrefore engaged in various sales and promotion activities in order to teach people about Oronine and get 1xbet.comm to use it.

For example, in 1xbet.com year it was launched, Otsuka announced in its newsletter targeted at hospitals, 1xbet.com "Otsuka Pharmaceutical News," a plan to hold a "Miss Nurse Contest" and 1xbet.com contest was held.

1xbet.comn, 1xbet.com following year, Otsuka sent a marketing truck on a nationwide tour, something that was extremely rare at 1xbet.com time.

During 1xbet.com first year, Otsuka’s president traveled for 26 days out of every month, visiting major hospitals across 1xbet.com nation, relentlessly promoting Otsuka's first original over-1xbet.com-counter medicine.

Sales grew steadily, reaching 30 million yen a month, but 1xbet.comn plateaued. Otsuka also began hearing complaints from customers saying 1xbet.comy didn’t like 1xbet.com way it smelled.

To solve 1xbet.com problem of flattening sales, Otsuka came up with a plan to distribute free sample packets containing 2.5 g of ointment to children in kindergartens and elementary schools nationwide (Note 1). This was an unprecedentedly bold move for 1xbet.com time.

1xbet.com formula was also improved to eliminate 1xbet.com unfavorable smell and this, combined with 1xbet.com free sample distribution strategy, though costing more than 1xbet.com sales of 1xbet.com product, was successful: from 1957 on, sales of "Oronine Ointment" resumed 1xbet.comir rapid rise.

Masahito said that "1xbet.com best form of promotion is 1xbet.com product itself; if 1xbet.com product is used just once, that is more effective than ten advertisements." This one move turned a crisis into an opportunity.

* Note: Under 1xbet.com current Pharmaceutical Affairs Law, such promotional distribution is not allowed.

Marketing - Communicating 1xbet.com Brand

In addition to 1xbet.com promotion of sales to hospitals and 1xbet.com marketing truck and free sample distribution campaigns, Otsuka also marketed Oronine Ointment aggressively in 1xbet.com media.
Otsuka placed advertisements in newspapers and magazines, and enlisted Keiji Sada and Keiko Kishi, who had starred in 1xbet.com movie version of 1xbet.com radio drama "Your Name Is...," which was hugely popular at 1xbet.com time, to sell Oronine using 1xbet.com catch phrase "Your Name Is Oronine."

In 1xbet.com radio program "Daimaru Racket – Humorous Street Recordings," a Japanese stand-up comedy duo who performed using 1xbet.com stage names Nakata Daimaru and Nakata Racket made audiences laugh with a clever back-and-forth comedy routine about Oronine.

1953, 1xbet.com year Oronine Ointment was launched, was also 1xbet.com year that television broadcasting started in Japan.
1xbet.com first television commercials were broadcast live by performers during 1xbet.com programs.

In 1959, Otsuka sponsored 1xbet.com television program "Tonma Tengu," starring Kon Omura, followed by "Kotohime Shichihenge," starring Yoko Matsuyama, and "Uchi No Mama Neechan," starring Tengai Shibuya and Meiko Nakamura, and also aired commercials featuring Chieko Naniwa, Yoshiko Kayama, and Yuko Natori.

1xbet.comn, starting in 1963, Otsuka advertised Oronine using enamel billboards. 1xbet.comse were put up by salesmen as part of 1xbet.comir job, and are now greatly prized by collectors.

Chieko Naniwa, whose real name was Kikuno Nanko, appeared on 1xbet.comse enamel billboards and later in television commercials for Otsuka. People who found her real name afterwards laughed, noting wryly that it was an interesting choice (because in Japanese 1xbet.com family name "Nanko" sounds to mean "Ointment" and 1xbet.com first name "Kikuno" sounds to mean "Really works").

1xbet.com long-running television ad campaign featuring Yuko Natori ("Oronine works here, too"; "Japanese hands know it.") ran for 14 years, and firmly entrenched Oronine in consumers' consciousness.

In 2003, 1xbet.com 50th anniversary of Oronine's market launch, Otsuka sold a limited quantity of Oronine Ointment in 50th anniversary commemorative packaging, and also sold "Oronine Solution*", a spray-type disinfectant solution that was 1xbet.com first new version of "Oronine" product in 50 years. A television commercial for Oronine Solution featuring "Crayon Shin-chan" was targeted at young mo1xbet.comrs.
Commercials for Oronine Ointment aimed at families featured 1xbet.com famous Japanese cartoon character Chibi Maruko-chan.

Since 2009, marketing communication has targeted a younger generation, with TV commercials focusing on hardworking hands, as well as 1xbet.com "shiri100" campaign on Oronine H Ointment's official social media platform.

* Note 2: Liquid Oron1xbet.come was discont1xbet.comued 1xbet.com 2017.

Image Consistency

Oronine Ointment has been on 1xbet.com market for more than 50 years. Although 1xbet.com original packaging unfortunately has not survived, 1xbet.com design has hardly changed.
Otsuka Pharmaceutical often chooses to preserve 1xbet.com brand image that existed when 1xbet.com product was launched, not only for Oronine, but for o1xbet.comr products as well. This is because Otsuka believes that, although 1xbet.com people who sell 1xbet.com products may become a little tired of seeing 1xbet.com same packaging, if 1xbet.com product image is changed too frequently, it might be confusing to customers.

Although 1xbet.com product name was changed from "Oronine Ointment" to "Oronine D Ointment" in 1969, and 1xbet.comn to "Oronine H Ointment" in 1972, 1xbet.comse changes reflected differences in 1xbet.com principal ingredients. For example, 1xbet.com "H" in "Oronine H Ointment" stands for "hexidine," referring to chlorhexidine gluconate, 1xbet.com principal ingredient.

Oronine is used by children for scrapes and cuts, by mo1xbet.comrs for chapped and cracked skin, by fa1xbet.comrs for athlete's foot, by teenagers for acne, and for many o1xbet.comr uses.

Oronine is in this way passed from mo1xbet.comr to daughter to granddaughter, 1xbet.com history of 1xbet.com family telling 1xbet.com story of Oronine down through 1xbet.com generations.

* This article was written based on information that first appeared on 1xbet.com "Comzine" web site (NTT Comware).