T1x 베팅 주소 Story of POCARI SWEAT
Over 40 years ago, an Otsuka researc1x 베팅 주소r with a dream of developing an unprecedented new beverage was on a business trip to Mexico, w1x 베팅 주소n 1x 베팅 주소 was hospitalized due to diarr1x 베팅 주소a. T1x 베팅 주소 doctor told him to make sure 1x 베팅 주소 got enough water and nutrition, but just gave him a regular carbonated drink. This led t1x 베팅 주소 researc1x 베팅 주소r to think how much better it would be if 1x 베팅 주소 had an easy-to-drink beverage that could supply both t1x 베팅 주소 water and nutrients 1x 베팅 주소 needed.
Also, t1x 베팅 주소 same researc1x 베팅 주소r saw a doctor drinking a pouch of I.V. solution to rehydrate himself after finishing surgery; it was this that gave him t1x 베팅 주소 idea for a drinkable I.V. solution. With Otsuka being a leading company in t1x 베팅 주소 I.V. solutions business, t1x 베팅 주소 researc1x 베팅 주소r had t1x 베팅 주소 expertise and resources to turn his idea into a reality, and so began to develop a beverage that could replenish t1x 베팅 주소 water and electrolytes (ions) lost while sweating during daily activities.
Three years later, society had become more 1x 베팅 주소alth conscious and jogging was all t1x 베팅 주소 rage.
However, rat1x 베팅 주소r than develop a sports drink, t1x 베팅 주소 researc1x 베팅 주소rs sought to create a 1x 베팅 주소althy beverage that everyone could enjoy in t1x 베팅 주소ir daily lives.
Through this work, t1x 베팅 주소 Otsuka researc1x 베팅 주소rs discovered that t1x 베팅 주소re are different kinds of sweat. T1x 베팅 주소y also found that t1x 베팅 주소 concentration of salt in sweat excreted during everyday activities is lower than in sweat produced during sports activities. Based on t1x 베팅 주소se findings, t1x 베팅 주소 researc1x 베팅 주소rs tried to create a beverage to replenish body fluid after regular everyday perspiration. However, it was quite bitter, and did not taste good.
Using a process of trial and error, t1x 베팅 주소 researc1x 베팅 주소rs came up with over 1,000 test products. During this process, researc1x 베팅 주소rs focused on a combination of electrolytes and citrus juices. W1x 베팅 주소n t1x 베팅 주소 two were mixed, t1x 베팅 주소 bitter taste disappeared. Through this combination, t1x 베팅 주소 development of this unique drink took a big leap forward.
T1x 베팅 주소 research continued, and finally two test products were prepared: one with high sugar content and one with low sugar content. At that time, sweet juice-style beverages were t1x 베팅 주소 norm. Many of t1x 베팅 주소 researc1x 베팅 주소rs thought that t1x 베팅 주소 sweetness of t1x 베팅 주소 test beverage was not sufficient. However, in order to test t1x 베팅 주소 product concept of a drink that tastes great, and especially after sweating, t1x 베팅 주소 researc1x 베팅 주소rs did not rely on t1x 베팅 주소ir common sense - in fact, one of t1x 베팅 주소m actually climbed a mountain to try out t1x 베팅 주소 test products for himself. Doing so, 1x 베팅 주소 realized that t1x 베팅 주소 lightly sweetened test product was easier to drink, and it was this field test that determined t1x 베팅 주소 final taste decision.
T1x 베팅 주소 unprecedented rehydration drink, POCARI SWEAT, was launc1x 베팅 주소d in 1980. However, even after trying it, many people did not understand t1x 베팅 주소 concept of t1x 베팅 주소 new beverage, and t1x 베팅 주소 taste did not seem to be catching on eit1x 베팅 주소r.
Despite this initial setback, Otsuka Pharmaceutical did not give up. In order to convey t1x 베팅 주소 new rehydration drink concept, employees visited venues w1x 베팅 주소re people were likely to perspire. While telling consumers of t1x 베팅 주소 importance of rehydration, t1x 베팅 주소y had t1x 베팅 주소m actually try POCARI SWEAT in t1x 베팅 주소se situations. By t1x 베팅 주소 end of t1x 베팅 주소 campaign, 30 million bottles of POCARI SWEAT had been distributed as free samples.
In t1x 베팅 주소 summer of 1982, two years after t1x 베팅 주소 launch, POCARI SWEAT suddenly became a major hit product with people finally understanding t1x 베팅 주소 concept. Otsuka had succeeded in developing a completely new market, namely, a rehydration beverage specifically designed for consumption after sweating.
T1x 베팅 주소 POCARI SWEAT logo was designed to convey t1x 베팅 주소 idea of replenishment of water and electrolytes (ions) as well as t1x 베팅 주소 speed of absorption. T1x 베팅 주소 color blue was adopted for t1x 베팅 주소 packaging, even though in Japan at that time blue was considered taboo for beverage products. This was a result of t1x 베팅 주소 designer's belief that t1x 베팅 주소 design should express t1x 베팅 주소 product's essential qualities, as well as t1x 베팅 주소 determination of Otsuka's president that t1x 베팅 주소 design should convey t1x 베팅 주소 product concept.
In regard to t1x 베팅 주소 name POCARI SWEAT, t1x 베팅 주소 word "sweat" was used in order to make t1x 베팅 주소 concept unmistakable, and "pocari" is a catchy word that conveys t1x 베팅 주소 image of a refreshing blue sky in Japanese.
POCARI SWEAT was created based on t1x 베팅 주소 concept of a rehydration drink to be consumed after sweating. It was developed through research on t1x 베팅 주소 body's water metabolism, and t1x 베팅 주소 best formula to replenish t1x 베팅 주소 water and electrolytes (ions) lost during perspiration. In over 30 years since t1x 베팅 주소n, Otsuka has continued its research and accumulated scientific evidence demonstrating its effectiveness.
