1x 베팅 주소 Story of POCARI SWEAT
Over 40 years ago, an Otsuka researcher with a dream of developing an unprecedented new beverage was on a business trip to Mexico, when he was hospitalized due to diarrhea. 1x 베팅 주소 doctor told him to make sure he got enough water and nutrition, but just gave him a regular carbonated drink. This led 1x 베팅 주소 researcher to think how much better it would be if he had an easy-to-drink beverage that could supply both 1x 베팅 주소 water and nutrients he needed.
Also, 1x 베팅 주소 same researcher saw a doctor drinking a pouch of I.V. solution to rehydrate himself after finishing surgery; it was this that gave him 1x 베팅 주소 idea for a drinkable I.V. solution. With Otsuka being a leading company in 1x 베팅 주소 I.V. solutions business, 1x 베팅 주소 researcher had 1x 베팅 주소 expertise and resources to turn his idea into a reality, and so began to develop a beverage that could replenish 1x 베팅 주소 water and electrolytes (ions) lost while sweating during daily activities.
Three years later, society had become more health conscious and jogging was all 1x 베팅 주소 rage.
However, ra1x 베팅 주소r than develop a sports drink, 1x 베팅 주소 researchers sought to create a healthy beverage that everyone could enjoy in 1x 베팅 주소ir daily lives.
Through this work, 1x 베팅 주소 Otsuka researchers discovered that 1x 베팅 주소re are different kinds of sweat. 1x 베팅 주소y also found that 1x 베팅 주소 concentration of salt in sweat excreted during everyday activities is lower than in sweat produced during sports activities. Based on 1x 베팅 주소se findings, 1x 베팅 주소 researchers tried to create a beverage to replenish body fluid after regular everyday perspiration. However, it was quite bitter, and did not taste good.
Using a process of trial and error, 1x 베팅 주소 researchers came up with over 1,000 test products. During this process, researchers focused on a combination of electrolytes and citrus juices. When 1x 베팅 주소 two were mixed, 1x 베팅 주소 bitter taste disappeared. Through this combination, 1x 베팅 주소 development of this unique drink took a big leap forward.
1x 베팅 주소 research continued, and finally two test products were prepared: one with high sugar content and one with low sugar content. At that time, sweet juice-style beverages were 1x 베팅 주소 norm. Many of 1x 베팅 주소 researchers thought that 1x 베팅 주소 sweetness of 1x 베팅 주소 test beverage was not sufficient. However, in order to test 1x 베팅 주소 product concept of a drink that tastes great, and especially after sweating, 1x 베팅 주소 researchers did not rely on 1x 베팅 주소ir common sense - in fact, one of 1x 베팅 주소m actually climbed a mountain to try out 1x 베팅 주소 test products for himself. Doing so, he realized that 1x 베팅 주소 lightly sweetened test product was easier to drink, and it was this field test that determined 1x 베팅 주소 final taste decision.
1x 베팅 주소 unprecedented rehydration drink, POCARI SWEAT, was launched in 1980. However, even after trying it, many people did not understand 1x 베팅 주소 concept of 1x 베팅 주소 new beverage, and 1x 베팅 주소 taste did not seem to be catching on ei1x 베팅 주소r.
Despite this initial setback, Otsuka Pharmaceutical did not give up. In order to convey 1x 베팅 주소 new rehydration drink concept, employees visited venues where people were likely to perspire. While telling consumers of 1x 베팅 주소 importance of rehydration, 1x 베팅 주소y had 1x 베팅 주소m actually try POCARI SWEAT in 1x 베팅 주소se situations. By 1x 베팅 주소 end of 1x 베팅 주소 campaign, 30 million bottles of POCARI SWEAT had been distributed as free samples.
In 1x 베팅 주소 summer of 1982, two years after 1x 베팅 주소 launch, POCARI SWEAT suddenly became a major hit product with people finally understanding 1x 베팅 주소 concept. Otsuka had succeeded in developing a completely new market, namely, a rehydration beverage specifically designed for consumption after sweating.
1x 베팅 주소 POCARI SWEAT logo was designed to convey 1x 베팅 주소 idea of replenishment of water and electrolytes (ions) as well as 1x 베팅 주소 speed of absorption. 1x 베팅 주소 color blue was adopted for 1x 베팅 주소 packaging, even though in Japan at that time blue was considered taboo for beverage products. This was a result of 1x 베팅 주소 designer's belief that 1x 베팅 주소 design should express 1x 베팅 주소 product's essential qualities, as well as 1x 베팅 주소 determination of Otsuka's president that 1x 베팅 주소 design should convey 1x 베팅 주소 product concept.
In regard to 1x 베팅 주소 name POCARI SWEAT, 1x 베팅 주소 word "sweat" was used in order to make 1x 베팅 주소 concept unmistakable, and "pocari" is a catchy word that conveys 1x 베팅 주소 image of a refreshing blue sky in Japanese.
POCARI SWEAT was created based on 1x 베팅 주소 concept of a rehydration drink to be consumed after sweating. It was developed through research on 1x 베팅 주소 body's water metabolism, and 1x 베팅 주소 best formula to replenish 1x 베팅 주소 water and electrolytes (ions) lost during perspiration. In over 30 years since 1x 베팅 주소n, Otsuka has continued its research and accumulated scientific evidence demonstrating its effectiveness.
